The catch here is that there are really few alternatives to Windows OS. We can ***** and moan, but our choices are: 1) get in line like the rest of the masses and buy Win 8;2) skip it, and hope Win 9 is better;3) go Apple (not a chance in Hell);4) Linux (not ready for public consumption) My computer is for general word processing/email/browsing, but I am a hard core gamer. So my choice is likely 2) (can't game on Apple or Linux consistently), unless there is some incentive for gaming (which I have not yet heard). Microsoft does this because they can. They really still have little legitimate competition after all these years.