They're playing a very dangerous game though because a lot of their success is also attached to the fact that many people (like me) absolutely despise Intel and nVidia as companies because of their past misdeeds based on corporate greed and an arrogant mindset. Compared to Intel and nVidia, AMD's practices seem almost "saintly" when one considers Intel's criminal activities and nVidia's numerous anti-consumer "D1ck Moves".
I've been accused of being an DAAMiT (AMD/ATi) fanboy in the past but that has actually never been true. I'm not really someone who buys AMD products as much as I'm someone who refuses to buy Intel or nVidia products because I don't want to support them. AMD is no charitable foundation but at least they don't break the law or screw over their customers. If AMD changes either of those, then there will be no reason for me to care about the crap that Intel and nVidia pull and AMD will lose a lot of business because of it.
Gamer Meld was apparently told by AMD directly that in 4-8 weeks, there will be a significant number of RX 6000-series cards available AT MSRP. While that is better than nVidia's situation, the RX-6000-series is badly overpriced. This may be the first time that I can remember saying that about an ATi product in 25 years. You know, it's really stupid too because nVidia screwed up and instead of capitalising on it and grabbing market and mindshare which is what AMD REALLY needs, they went the greedy route for short-term profits.
This is why no American corporation will ever be as long-lived as Lloyd's of London or the Hudson's Bay Company. They're so focused on short-term profits and stock value that they're completely oblivious to the bigger picture.