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Windows 10 now notifies users that Chrome is a battery hog

By Scorpus
Aug 4, 2016
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  1. Microsoft desperately wants more people to use their Edge browser, which is why the company launched a marketing campaign several months ago that attempted to highlight the benefits of using Edge. In particular, Microsoft wanted users to know that you can achieve better battery life by using Edge compared to the most popular web browser, Google Chrome.

    The battle between Edge and Chrome has heated up recently, as Microsoft has begun using Windows 10's notification center to inform users that Chrome is a battery hog. The messages, which began appearing for some users last month, state that by switching to Microsoft Edge you can achieve "up to 36% more browsing time".

    In a statement released to The Verge, a Microsoft spokesperson said that the warnings about Chrome's battery drain are part of Windows Tips, a collection of informative notifications that appear at relevant times. These tips "were created to provide people with quick, easy information that can help them enhance their Windows 10 experience, including information that can help users extend battery life."

    Microsoft does note that users still have the option to choose their own default browser, so the company isn't forcing anyone to use Edge. It's also possible to disable Windows Tips from within Windows 10's notification setting screen.

    By using their own operating system to promote Edge through pop-ups and notifications, Microsoft could annoy users who don't care about the benefits of Edge and just want to continue using their browser of choice. It will also be interesting to see if Microsoft uses similar tactics to promote other products in the future.

    Permalink to story.

     
  2. ikesmasher

    ikesmasher TS Evangelist Posts: 2,550   +852

    As someone who as absolutely refused to open edge on my surface 3,
    Is it actually a viable browser? Or is it just "better than I.E."
     
    wastedkill likes this.
  3. Cycloid Torus

    Cycloid Torus TS Evangelist Posts: 1,656   +309

    I'm installing Ubuntu 16.04 on several of my machines... survival of the fittest.
     
  4. madboyv1

    madboyv1 TechSpot Paladin Posts: 1,333   +267

    Being that IE11 is already a viable browser (though I suppose that depends on who you ask), more of column A than column B. Now that "proper" extension support is out for Edge I should play around with it some more and see how that is.
     
  5. Uncle Al

    Uncle Al TS Evangelist Posts: 1,662   +769

    Unfortunately Microsoft's reputation is exactly how they have made it. All about THEIR benefit at any cost to the consumer. Obviously they now understand they cannot compete in an open market because of their greed, so if they cannot win legitimately, they will do whatever they can get away with to win. It will be interesting to see how long it goes on before the Federal Courts step in as they have once before.
     
  6. Puiu

    Puiu TS Evangelist Posts: 1,902   +528

    Well... at least they are not lying about the battery hog thing. I'll add that it is also a memory hog. :D
    It doesn't mean I'll switch browsers though.
     
    Whitefyre likes this.
  7. Raoul Duke

    Raoul Duke TS Guru Posts: 930   +354

    Pot calling the Kettle black. I use Edge browser set to Google.ca homepage and I get "get Chrome Browser" all the time.
     
    Whitefyre, treeski and Julio Franco like this.
  8. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    M$ is so self centred and greedy I'm surprised they allow people to use the browsers of their choosing on their OS so I'm nor in the least bit surprised they belittle competitors products. M$'s browsers would be the last ones I'd ever choose to use. I wish I could just simply uninstall that damned Edge thing after I've downloaded Chrome and be done with it instead of only hiding it.
     
    wastedkill likes this.
  9. poohbear

    poohbear TS Addict Posts: 104   +62

    Well Chrome is known to be a resource and battery hog, each tab is seen as a separate program to have complete autonomy. If I open 10 tabs in Chrome, my RAM usage is 7gb. Edge uses 6.5GB for the same tabs. So yes it’s less of a resource hog, and from what I’ve read on forums it is less on the battery. Edge also seems snappier and more responsive. I’m talking about Edge with the Aug 2nd update here, I think I’ll keep using it to see if I will make the switch….it’s just that I’ve been using chrome for so many years now and I’m so used to it…
     
    Julio Franco likes this.
  10. Per Hansson

    Per Hansson TS Server Guru Posts: 1,929   +186

    I tried to use it on Redstone 1 a bit (The Anniversary build).
    It was much slower than the other major browsers with a few tabs open, frequently pegging the CPU at 100% when hitting the back button etc.
     
    Julio Franco likes this.
  11. amstech

    amstech TechSpot Enthusiast Posts: 1,455   +606

    Shots fired!
     
  12. zer0ops

    zer0ops TS Rookie

    Another reason for disabling Windows 10 updates and "features" like Cortana.
     
    wastedkill likes this.
  13. IAMTHESTIG

    IAMTHESTIG TS Evangelist Posts: 954   +273

    Edge doesn't have features that I care for, and won't let me set the default search engine to Google. Bing is terrible I rarely find what I want on there unless it is a M$ thing.

    I'll gladly take the hit on battery life if it means I get what I want from a browser. And this only affects me at work.

    At home I use OpenSuSe and Chrome for my web experience. No reason to use Windows for anything except gaming.
     
    Whitefyre likes this.
  14. Trillionsin

    Trillionsin TS Evangelist Posts: 1,315   +133

    Didnt Google just release some information on how they reduced the energy consumption on the Chrome browser? It's not like Google isnt listening.

    I have not used Edge. I did not like its UI. I tried Vivaldi browser and I liked its UI, and I've tried it. It's not bad. Would continue to try... However, that's just my point... if you dont like something, then you dont like it. My preference to use Google Chrome on Windows is mine, and mine alone. I dont care how much energy it consumes. There's not very many situations where I have to be so energy concience that I would even have to worry about what browser I have open, and I DO OWN a Surface Pro 3 tablet.
     
  15. Whitefyre

    Whitefyre TS Rookie Posts: 20   +7

    I find edge to not respond to certain sites well.
    it "looks pretty"
    but I am not a fan of it
     
  16. alabama man

    alabama man TS Maniac Posts: 214   +126

    Don't know if edge is any good because it uses bing and I haven't heard about adblockers for it. When they add these and if it's better than chrome why not, but as it is I need google all the time and it being right in the address bar makes browsing fast and easy. I don't mind which spy on me microsoft or google, I just play games and complain on forums, if someone wants to use money and resources for watching that be my guest, Ill block the ads anyways.
     
  17. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,550   +2,894

    Why don't you be serious and tell us what else you have running. You can open 30 tabs and not be using 4GB, unless you are already using 4GB before you open the browser.
    I for the life of me can't understand why you can't find anything on Bing.
     
  18. bmw95

    bmw95 TS Addict Posts: 103   +51

    Aight in one tab, search your city with Bing, and in the other, with Google. See the difference? Much easier to read. Also why waste extra time searching for things you need when a search engine such as Google with much superior algorithms does it quickly for you.
     
  19. Nobina

    Nobina TS Evangelist Posts: 844   +335

    Why don't they just disable every browser instead of Edge so we are forced to use it?
     
  20. IAMTHESTIG

    IAMTHESTIG TS Evangelist Posts: 954   +273

    Did you forget about the whole anti-trust lawsuit?
     
  21. SteveC47

    SteveC47 TS Rookie

    Pretty scary you have a multi billion company that has eyes and ears on your every move. So much for privacy.
     
  22. treetops

    treetops TS Evangelist Posts: 1,951   +162

    Think how much more god awful bing\ie would be if it wasn't always playing catch up to Google\FF. Chrome should have a statement saying IE uses bing by default, responsible for more top ten ransom ware links then any other search provider. Home of the ignorant and the lazy.
     
  23. bmw95

    bmw95 TS Addict Posts: 103   +51

    *sarcasm
     
  24. captaincranky

    captaincranky TechSpot Addict Posts: 11,683   +1,876

    You betcha I it is! (y) I'm really into collecting as many cookies as I can, in the shortest possible time, and IE is the very best at that!
     
  25. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,550   +2,894

    Maybe they should reprogram IE to catch Pokemon instead! lol
     

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