A "one man, one vote basis per keyword" is AnooX's proposed key to success, with what they call revolutionary technology enabling internet surfers to vote search results up or down according to quality. The idea is of course a fairly sound one. Its fairly logical to conclude that a majority vote will much more closely reflect the quality of search results than a machine generated list, because document analysis by machines just isn't there just yet.
AnooX will be a 'not-for-profit' search engine, which hopes to minimise search engine advertising prices. It will open to the public on the 31st of November.