also @ TechSpot: Sony patent aims to put content-interrupting commercials in video games

Mobile phones to get TV reception

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On October 21, 2004, 2:21 PM EST

I was pretty amazed to see 3D graphics coming to mobile phones, and now it looks like TV is coming to them too! Texas Instruments has started work on a chip that would allow users to receive digital television broadcasts on mobile phones in time for the technology's rollout in 2007. The new chip, code named "Hollywood", will allow mobiles to contain the tuner, demodulator and channel decoder necessary on a single chip. Video has been available to mobiles for a while, but only via the existing network. This new technology will will take advantage of over-the-air digital broadcasts, displaying the digital TV feed just like a portable television at 24 to 30 frames per second.

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