Current PlayStation 2 and future PlayStation 3 games may soon appear on next-generation cell phones and handheld devices, thanks to Sony's new cross-platform development alliance. The project was created to expedite the porting of "digital assets" used by game developers, such 3D scenes, territories, and animated objects.

"It's a great benefit to the ISVs if every cell phone in the world supports the same graphics API--it means it's a huge catalyst to growing the market for good 3D applications. That, in turn, drives the demand for handsets with good 3D acceleration, and you get a virtuous upward spiral." - Neil Trevett, chairman of Khronos' OpenGL ES working group, and vice president for embedded content at NVIDIA.