In general, mobile TV users spent 20 minutes a day watching mobile TV, although more active users watched between 30 to 40 minutes per session. Participants also watched mobile TV at different times from traditional TV peak hours and the services were most popular while travelling on public transport. Mobile TV also proved popular at home for entertainment and complementing main TV watching.
Pilot members were charged a monthly fee of €4.90 ($6) although half of those that took part thought €10 ($12) per month was a reasonable price to pay. Overall, users preferred fixed pricing.