iTunes boosts traffic to Apple site

By Derek Sooman on December 21, 2005, 7:02 PM
Apple has outpaced Google and Amazon as the fastest-growing Web site among the top 10 best-known online brands, thanks to the popularity of iTunes. Traffic to Apple.com rose from 19.6 million unique visitors in November 2004 to 30.8 million last month, according to traffic-reporting service Nielsen/NetRatings.

Much of the rapid growth at Apple and Google is due to their frequent release of new products, features and services, which continuously churns up new interest for the sites.

For example, Apple this fall launched the iPod Nano, the latest version of the company's ubiquitous digital music player. To download music for their new players, iPod owners flocked to iTunes on the Apple Web site (Nielsen/NetRatings did not specify how many visitors came to download the iTunes software and how many came to purchase songs from the Music Store). Apple also recently made podcasts and video downloads available on iTunes. In the past year, Google has unveiled a slew of new services.




User Comments: 9

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Subservient said:
Wow, I'm surprised. The increase in interest with the iPods has been huge within the past year but I never imagined the iTunes site to outpace Google. Google has over 150 million hits daily with that number growing steadily.
MonkeyMan said:
Oh yeh google is the largest onling search engine in history, no one will ever beat it. Heck, they have their name in the freakin dictionary for goodness sakes!!!!! yeh but your right sub, I would have never imagined that also. I use Itunes to for CD listening purposes, and it is absolutely awesome.
Mictlantecuhtli said:
[b]Originally posted by MonkeyMan:[/b][quote]Oh yeh google is the largest onling search engine in history, no one will ever beat it. Heck, they have their name in the freakin dictionary for goodness sakes!!!!![/quote]I think "apple" has been in a dictionary a bit longer :P
Bartzy said:
Heh Mictlantecuhtli (one of the most complicated names I ever written)...31 million uniques are 1 million per day. It's unbelieveable. In my site there its 500 times less and I'm happy with it...How do their servers stand the load ?
asphix said:
Thats crazy. I've never been to the iTunes site personally, especially since I don't own an iPod. But i go to google at least 5 times a day. Probably more like 10.
mtyson8 said:
That cant be right. There is no way itunes(apple) gets more hits than google! I know people are downloading music, but not to surpass it, even at a single site. Also, anyone who downloads music is also going to google, plus the people who dont even really know what itunes is....
michelena2000 said:
Google has been punked!
barfarf said:
Its not a comparison of who has more hits. Of course google gets way more hits then apple. Hands down no contest. What i belive the article is saying is that apple in comparision to itself has GROWN faster then Google. Which make sense since ipods and itunes have really taken off recently. While Google is now stablizing with slower yet steady growther. Over all Google is way way bigger then apple in size and web usage.
mentaljedi said:
[b]Originally posted by barfarf:[/b][quote]Its not a comparison of who has more hits. Of course google gets way more hits then apple. Hands down no contest. What i belive the article is saying is that apple in comparision to itself has GROWN faster then Google. Which make sense since ipods and itunes have really taken off recently. While Google is now stablizing with slower yet steady growther. Over all Google is way way bigger then apple in size and web usage.[/quote]Yeh, you've hit the nail on the head. Whilst Apple has increased it by a lot, Google only has by a fair amount. THat doesn't mean Apple has mre visits, it means Apple has a larger percentage difference of the amount of visits this year than Google has. BUt that doesn't mean Google is doing badly, just that Apple is doing better. (I don't see how it matters, they aren't even in the same market...yet)
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