Wii to turn a profit on hardware

By Justin Mann on
Earlier in the year, many console gamers were happy to find out that Nintendo's Wii would retail for fairly cheap, an amount which is now revealed to be around $250. In a world full of consoles being priced in the $400+ range, it's been a welcome relief. What's most surprising is that this low cost is actually enough for Nintendo to make a profit on the system. Both Microsoft and Sony have gone on record saying their consoles are sold at a loss, even with the price of the PS3 estimated to be upwards of $600. While surprising, it's also probably a result of the way Nintendo runs as opposed to the others:

"We will make a profit on the entire Wii proposition out of the box--hardware and software," Fils-Aime told Reuters. "That really is a very different philosophy versus our competitors. We are a company that competes only in the interactive entertainment space, so we have to make a profit on everything we do."
That's good news for them, especially with the 6 million+ units planned for just the next few months.

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