ATIís market share is falling

By on December 7, 2006, 4:10 PM
According to Jon Peddie Research, ATIís market share has fallen 5% to an overall 23% for the third quarter when compared to the 28% the company held during the second quarter of this year. Since the AMD acquisition, ATI has become a direct competitor to one of its biggest partners, Intel. It would seem then that ATIís success as a subsidiary of the #2 chip maker will depend on AMD performance in the CPU race.

The most dramatic market share decrease for ATI was in the mobile segment. ATI's share of the segment fell to 47 percent in the third quarter, from 63 percent in the second quarter. Nvidia picked up the slack, taking a 53 percent share in the market, up from 37 percent, according to Jon Peddie Research.
If you thought it might be the graphics chip market that hasnít done as well, it has actually increased approximately 11% when compared to last yearís figures for the same period. The 5% percent market lost by ATI in the recent quarter has been picked up by Nvidia, VIA, and SiS. Now Nvidia holds the #3 spot just 1% under ATI. Unless AMD/ATI come up with a plan itís very likely that Nvidia will take the second place spot, right after Intel.

User Comments: 5

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spydercanopus said:
I still have faith ATI and AMD will produce a single chip graphics oriented PC.
TimeParadoX said:
Intel & AMD are pretty much compared in performance but in price range the AMD wins, Like the Intel Duo Core processor sells for like $200 and a AM2 processor sells for like $90ATI & nVidia will always be fighting because while ATI makes really good cards but most games are designed with nVidia so more games support more nVidia cards then ATIIn the end I think ATI / AMD will win because their price for videocards & processors are really low and ATI is coming out with a DX10 card in a few months or so and it will really kick the crap out of the 8800
Laereom said:
Well, I'd first like to point out that while ATI may be falling for the moment, a lot of that has to do with the fact that the business world reacts faster than the technological world. ATI has changed its corporate structure very little since acqusition by AMD. I myself by nVidia video cards despite normally being an AMD supporter simply because it's very difficult to come up with useful and accurate information about the capabilities of ATI's desktop platforms. Now, their mobile platforms are much more precise and straightforward in marketing, and I won't buy any laptop that doesn't have a dedicated ATI GPU.As far as ATI and AMD producing a single-chip graphics PC...That's not going to end up being a terribly effective solution in anything but mobile platforms. However, taking the GPU technologies and applying them to CPU architecture, then putting in a real GPU...that will be quite useful. GPUs are very, very effective at making floating point calculations, calculating vectors, etc. This could increase CPU performance by double digit percentile points, especially in the case of AMD, who has always been behind in floating point calculation efficiency.And as far as the cost effectiveness of AMD's processor...Core Duos may sell for $200 (though that isn't entirely accurate for the current market), but AMD's cheapest dual core processor is ~$135. Furthermore, Intel's E6300 can outperform AMD's FX-62 with the E6300 still significnatly short of its overclocking potential with the FX-62 more or less at full throttle. The price tags? E6300 goes for $183. FX-62 goes for over $1000. If you're not into overclocking, get an E6600 which performs on-par with or better than the FX-62.Right now, AMD is down. Intel's cheap processors are cheaper and of comparable speed, their fast processors are cheaper *and* faster. However, AMD will likely make up for lost ground in 2007, when they release their 65nm Brisbane-based chips. Also, their monolithic quad core processors are due to come out in mid-2007. I don't know the roadmaps for the merged CPU-GPU, but if they incorporate that with their quad core architecture, expect some major ass-kicking in the absolute performance ring.
TimeParadoX said:
I would have to agree with you Laereom,E6600 is probably one of the better processors at this time because they are Cheap, Have a great clock speed and a high potential OverClock you could do with it but I wouldnt spend $1000 on a Processor unles I was working for a company and it paid for it ;)
buttus said:
I personally am waiting on ATI's next gen All in Wonder. DirectX 10 is comming and in order to futureproof as best as possible I will wait (somewhat impatiently) until this product arrives.Nvidia does have the 8800, but I think with the lack of any DX 10 titles that thus far is has failed to capture the imagination of the consumer. ATI was wise to wait and not take the bait as offered by Nvidia. I am certain they will learn many things and will be very well positioned to not just take the performance crown back from Nvidia, but will excite the public in the doing of so as Vista AND DX 10 games will be released at the same time and thus will capture imagination.
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