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Acer to acquire Gateway in $710 million deal
Acer's efforts to overtake Lenovo received a huge boost today after the Taiwanese computer maker announced plans to acquire all the outstanding shares of US based Gateway for $710 million. The Gateway acquisition should vault Acer as the world's third-largest PC vendor, adding together 18.6 million PCs shipped during 2006, compared to 16.6 million PCs shipped by Lenovo.
"The acquisition of Gateway and its strong brand immediately completes Acer's global footprint, by strengthening our US presence. This will be an excellent addition to Acer's already strong positions in Europe and Asia. Upon acquiring Gateway, we will further solidify our position as number three PC vendor globally," said Acer chairman J.T. Wang.
The company will reportedly start using multiple brands in all areas of the world, including the Gateway brand, as well as eMachines – which Gateway acquired 2004 – and possibly Packard Bell. The deal has already been approved by the boards of directors of both Gateway and Acer and should be completed by the end of this year, subject to regulatory government approval in Taiwan and the US.
"The acquisition of Gateway and its strong brand immediately completes Acer's global footprint, by strengthening our US presence. This will be an excellent addition to Acer's already strong positions in Europe and Asia. Upon acquiring Gateway, we will further solidify our position as number three PC vendor globally," said Acer chairman J.T. Wang.
The company will reportedly start using multiple brands in all areas of the world, including the Gateway brand, as well as eMachines – which Gateway acquired 2004 – and possibly Packard Bell. The deal has already been approved by the boards of directors of both Gateway and Acer and should be completed by the end of this year, subject to regulatory government approval in Taiwan and the US.
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User Comments (5)
Post a comment| Fornacis on August 27, 2007 2:39 PM | /me remembers his Gateway 2000™ from 1995....complete with gold plated logos on all equipment.
Now that was a fine machine for the time. Sorry to see what Gateway fell to.
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| Jibberish18 on August 27, 2007 2:50 PM | And this all comes at a time when Gateway was planning to enter the Chinese market. Could turn out to be a smart move on Acers end.
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| kitty500cat on August 27, 2007 3:53 PM | Are they gonna remove Gateway's "cow spots" logo? Engadget has an, um, interesting poll here.
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| buttus on August 27, 2007 4:27 PM | Personally I think this is a great merger and makes total sense. Acer is positioning themselves to move up through the ranks with more consumer targeted products. I have long been a fan of Acer and this move is a much better fit then the rumoured Packard Bell aquisition.
I honestly think that companies like Dell and HP both are a bit perplexed as to what to do for counter measuers against Acers ever upward movement. I don't think they (Acer) are even remotely interested in overtaking HP....but I do know that the bites they are taking out of the marketshare are comming specifically from Dell.
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| Julio on August 27, 2007 8:27 PM | Acer has been playing the underdog role for quite some time with moderate success (which is great considering today's slow growth PC market). I agree they don't want to take over the #1 spot, rather they seem to be most interested in filling certain niches and lowering costs/maximizing profitability.
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