Apple responds to NBC's show withdrawal

By Justin Mann on August 31, 2007, 5:54 PM
This was certainly quick. Earlier today, there were many reports of NBC deciding that they will not renew their contract with Apple for selling their shows via iTunes. This was due in part to Apple refusing to increase the cost of the downloads, which Apple called “dramatic”.

Apple has responded, saying they will act much sooner than the duration of the contract allows. They claim they will quickly halt sales of all NBC content:

Rather than cut off NBC programs in the middle of the season, Apple decided to stop before the new fall episodes premiere next month, he said.
As NBC's content makes up a significant portion of iTunes video sales, it represents a blow to both Apple and NBC. Will NBC back down on demanding more than double the price per video? Will Apple cave in to $5 video downloads? Neither seems likely at this point.




User Comments: 4

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9Nails said:
$5 is very unreasonable for video's that you can see for free, sans a small sprinkle of 30-second commercials at NBC's website. Factor in that the broadcaster will likely produce a DVD set after the season for $39 - $59 with all the bonus content and that $130 for a season at iTunes looks to be outrageous.
allc0re said:
Thanks Apple. It is good to see someone standing up for the consumer in the fight against big media corporations.
Nirkon said:
If anything, they should be fighting to lower the price :)
miyu said:
These media giants make all kinds of money already and they except to stop piracy by jacking up the price on overrated shows? Give me a break
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