Yahoo beats Google in search result quality?

By on September 28, 2007, 1:56 PM
While Google is without a doubt the most popular of all the search services, a new study conducted by Compete Inc. says Yahoo is doing the best job from a “search fulfillment” standpoint. There are roughly 7.5 billion search queries performed every month in the US. However, there are only about 5 billion search referrals every month which, according to the study, means that roughly one third of all searches go unanswered.

The survey found that 67% of all searches in August were done using Google, but only 65% of those prompted a user to click on a result. Yahoo, on the other hand, accounted for 20% of all searches in August, 75% of which resulted in a referral.

Compete makes an interesting argument on search effectiveness – not a flawless one, though. In reality search effectiveness is much more complicated than that. Matt Cutts, head of Google's Webspam team, noted on Compete's blog that sometimes searchers get answers from the snippets that appear on Google’s results page, doing away with the need for users to click on a link, while on Yahoo "you don't get any OneBox answer, and the snippets are unclear," he said. I, for one, prefer Google, but regardless of which engine is more effective, it is interesting to look at it from different perspective.

User Comments: 5

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Eddie_42 said:
w00t..DOWN WITH GOOGLE!!! I use AlltheWeb myself, its powered by Yahoo! search engines. Much better and I don't have to deal with google.
nirkon said:
Google will always find a way to get better, give them some time :)
Julio said:
It's really hard to measure from one single test which engine gives the better results. From my own usage both give more or less the same results quality wise but I still prefer Google's speed and UI friendliness. The thing is we always have a choice, back in the day I used to like Altavista, then Infoseek and finally Google which I have kept as a favourite for the last few years.
TimeParadoX said:
I don't see how a freaking search engine is so rich :|I mean they probably spent a crapload of money on the plane they sent all over the place to take pictures for Google Map ( which I know no one uses )
PanicX said:
[b]Originally posted by TimeParadoX:[/b][quote]I mean they probably spent a crapload of money on the plane they sent all over the place to take pictures for Google Map ( which I know no one uses )[/quote]...Thats satellite imagery. I like to use [url=]Dogpile[/url] when a quick google search doesn't find a desired result.
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