Sub-$100 HD DVD players spotted

By Justin Mann on November 1, 2007, 12:55 PM
It was exciting to watch the launch of HD DVD and Blu-ray standalone players. It was even more exciting to watch them drop in price, with various companies at each others throats trying to cut the prices down further and further. Now, it seems that HD DVD has dipped not only below $200, but has gone all the way down into the realm of existing plain DVD players.

In at least two retail chains, the Toshiba HD-A2 is selling for below $100 (or will be this week). This isn't a price cut – just Wal-Mart and Best buy trying to spur interest and move the players. On top of that, the dirt-cheap unit still is eligible to get five free movies from Toshiba. What does this signify? Even if it is just a temporary drop – which we see a lot of during the last few months of a year – it is an encouraging sign. With Blu-ray still managing to edge ahead of HD DVD in most markets, playing up price is going to be all the HD DVD supporters biggest advantage. If retail outlets are willing to drop prices so low, perhaps the manufacturers will be encouraged to do the same.

User Comments: 4

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ThomasNews said:
Guess HD DVD plans to extend the stand alone player sales even further!
ThomasNews said:
I see Best Buy have dropped the price to $99 now also... wonder what effect this'll have on the HD market.
ThomasNews said:
Relatedly; Spiderman 3 Blu-Ray apparently not outselling Transformers HD DVD;[url]
/url]"Anstey said that Transformers outsold Spider-Man 3 on first-day sales by about three times. Newbury Comics reported a similar ratio, though a Tuesday parade for the local World Series winner, the Boston Red Sox, likely bit into the retailer’s own day-one Spider-Man 3 sales."
Julio said:
This could have an interesting spin in holiday sales unless Blu-ray follows with prompt price cuts. Sony is playing somewhat of an all-in game with the PlayStation 3 backing up the Blu-ray format, although so far I don't think it's going so badly for them in this respect.
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