also @ TechSpot: Weekend Open Forum: Most memorable videogame boss fights

iPod touch teardown reveals hefty margins

By

On December 20, 2007, 9:31 AM EST

Apple’s iPod Touch is often labeled as an iPhone minus its mobile phone capability, Bluetooth and certain software elements. Although this initial impression is largely correct, the two differ in the efficiency of their internal components and design to better serve the intended uses for either device.

Today iSuppli released its teardown analysis of the iPod touch, and the results revealed that despite sharing close to 90 percent of the same components the touch uses some of the most advanced packaging techniques and compact components ever seen in an Apple product. For instance, the touch employs a single printed circuit board as opposed to the iPhone’s modular two-PCB design. Other differences include a different spot for the location of the touch-screen circuitry, as well as different circuitry for the WLAN functionality.

The research firm also confirmed that Apple is seeing some enviable margins on the device. According to iSuppli, the 8GB version of the iPod Touch carries a bill of materials cost of $149.18, and with expenses for manufacturing, assembly and testing, the total costs runs about $155.04. With a retail price of $299 for the 8GB iPod touch, Apple is enjoying a hefty profit margin of almost 50%.

Related Stories

No tags on this story

User Comments (1)

Post a comment
windmill007
on December 20, 2007
10:10 AM
Super Greedy! Thats why I hate apple even more than microsoft and never will use any of there products. They have cool stuff but way over priced.

Reply

Browse more commented news

Post a new comment

Guest user

To post as an anonymous
user click here
.

Members

If you are a TechSpot member,
please login first.


By signing up you gain complete access to the TechSpot community. Join thousands of computer and technology enthusiasts that contribute and share knowledge in our forum. Post messages, get a private inbox, upload your own photo gallery and more.

Subscribe to TechSpot

Get free exclusive content, learn about new features and tech breaking news.