Apple has launched two new models on its iPhone and iPod product lines, increasing storage capacity to double the amount of previous models.

Effective immediately, meaning the new models are now ready to order, the iPhone now comes in a new 16GB model for $499. It joins the 8GB model for $399. And the iPod touch now comes in a new 32GB model for $499. It joins the 16GB and 8GB models for $399 and $299, respectively.