Facebook starts offering Microsoft's Live Search

By on October 8, 2008, 4:10 PM
Although this partnership has been announced as early as July this year, it is only now that Facebook has finally integrated the Live Search service onto its website. While I fail to see how this may enrich users’ social networking experience, the collaboration is obviously a big deal for Microsoft, with Facebook now the biggest social network in the world and quickly catching up to MySpace in the US.

Starting today, Facebook users typing in the search bar on Facebook will notice that a drop-down menu appears with a new option to “search the Web.” Results will appear on a new Facebook page, with advertisements placed on the right of the screen.

Live Search usage is likely to increase and media buyers will get added inventory to serve up ads within the social network – which of course means more revenue for Microsoft. In its current form, however, the deal probably won’t do much to help the Live Search brand, seeing that there’s virtually indication that you are using Microsoft’s search engine besides a tiny “Advanced search on Live.com” text link on the results page.




User Comments: 1

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phantasm66 said:
This is what Web 2.0 (and even Web 3.0) is about in part, that is to say seperate rich internet applications, be they social networking sites or wikis, forums, on-line applications, email etc all being about to talk to each other in a meaningful and useful way.Note that, on LinkedIn, for example, one can import one's hotmail contacts and then add them as LinkedIn contacts as well. There is also, as another example, an API called OpenSocial that allows for applications implementing the OpenSocial API to be interoperable with any social network system that supports them, including features on sites such as Hi5.com, MySpace, orkut, Netlog, Sonico.com, Friendster and Yahoo!.This interoperation will really change the way we do things. We may well have some kind of single-signon for a vast range of services like Hotmail, Google, eBay, Facebook, MySpace, etc, and there will be the ability to search and cross reference between applications, etc.However, this will also lead to a new generation of malware which can cross from Hotmail to MySpace to LinkedIn to Facebook, etc. The consequences of this are clear.
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