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With Apple surpassing or at least quickly approaching a full 10 million iPhones deployed in the world, some (including myself) wonder where that puts them in the mobile market. While Apple still sells only a very small portion of mobile phones overall, the smartphone market is a much more targeted one, and one that the iPhone has gone after.

If you focus on smartphones, Apple's doing pretty well, with recent reports showing considerable gains. The device now represents roughly 17% of the smartphones in the world – not a small feat for such a new product. Interestingly, iPhone sales are also primarily happening in Apple stores – not in their partner stores.

How far will the iPhone go? Does the increasing popularity of the iPhone mean that it will be seen as a more serious competitor to “enterprise” smartphones like the BlackBerry?