Valve thinks pirates are "underserved" customers

By on January 19, 2009, 5:15 PM
Hereís something you donít read every day. While speaking at the Game Business Law summit in Texas a few days ago, Valve's director of business development and legal affairs Jason Holtman had some interesting things to say about the state of the PC gaming market, and even went as far as calling game pirates underserved and undiscovered customers.

Using the Russian market as an example, Holtman argued that sometimes pirates are just potential customers forced to wait months for regional game releases. Taken from that perspective, he says there are some interesting things they can do to make money off it, such as working on simultaneous releases. But while his solution sounds nice and all on the surface, many game makers will argue that such a move would raise development costs and probably get the game held back for everyone Ė it just makes sense financially for them to release a game first in regions with larger market shares.

Holtman also questioned monetizing additional game content and further challenged the view that the PC market was dwindling in comparison to consoles, citing their online sales. It'll be interesting to see whether or not the rest of the industry takes note. You can check out the full story here, itís a short but interesting read.




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