Apple begins selling HD movies via iTunes

By on March 20, 2009, 10:43 AM
Apple has recently expanded its movie offerings on the iTunes Store to allow both rentals and purchases of high-definition titles right from a computer. Previously, due to licensing restrictions imposed by movie studios, only rentals were in high-definition and only Apple TV owners could rent those HD titles.

The selection of movies for purchase in HD format is currently very limited but that should change in the coming months. They will of course come at a premium, with prices of $19.99 for new release HD downloads and $4.99 for new release HD rentals, compared to $14.99 and $3.99 for their standard definition counterparts a bit too pricey considering there is no packaging or shipping charges involved. HD downloads are compatible with Apple TV and will play in standard definition on the iPhone and iPod Touch.

User Comments: 2

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windmill007 said:
I'm sure Apple will do well here. There is a new sucker born every minute. This is way over priced and not good quality at all with a little Infested DRM for desert. Especially since you can get way better quality easily if your not a apple sucker. They wonder why there are pirates out there. They need to trust people.I think whoever can deliver unlimited HD viewing for a FLAT under $20 a monthly fee will be king. Come on Netflix get your act together! don't let apple pull a fast one.Or even HULU
x darthmonkey x said:
Hmm.... I wonder how good the quality really is here.Oh well, I don't have iTunes, so I guess I'm left in the dark.
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