AMD preparing Atom-smashing platform?

By Justin Mann on June 8, 2009, 1:37 PM
Atom has been one of Intel's most prominent successes in recent times. The platform has impressed many for its technical achievements if not pure sales, with analysts and enthusiasts alike seeing it as being a big part of future hardware sales. AMD has publicly denied interest in the netbook segment where Atom is king, questioning the usefulness of these devices, but as the market matures the company knows it needs to come up with an answer.

CEO Dirk Meyer outlined some rough plans AMD has, including what sort of hardware to expect and what that hardware is intended to do. The company is going to unveil a new platform in the near future intended to directly compete with Atom, the primary selling points being low power consumption, a small profile and a cheaper price than Intel's offerings. The platform will be distinct from Puma and Tigris, AMD's mainstream notebook platforms.

It will not be considered a “netbook” platform, however, with Meyer expressing doubt that the term will even exist for much longer due to the blurring lines between higher-performance notebook hardware and lower-end netbook hardware. No other details were revealed about AMD's upcoming platform, which is expected to be released sometime next year.

User Comments: 5

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polidiotic said:

Does this current trend remind anyone of the automotive industry? =X

Captain828 Captain828 said:

typo: release -> released

Tekkaraiden Tekkaraiden said:

Ah AMD you have so much potential, why do you respond so slowly. They should have switched to this two years ago when they were first getting trounced by the Intels C2D. Instead they tried to go head to head with the Phenon and things didn't turn out so well.

polidiotic said:

It's sad, because they had such potential for a while. They're producing some great products now, but they're just not competitive anymore... besides their gpus. People will argue with me, of course, because they're AMD advocates... but I used to be one, too. They've just slacked behind and don't produce anything that really stands out anymore. ;/

Guest said:

They really should have gotten on the netbook wagon earlier. Still, it'll be interesting to see what comes out, and if the accompanying graphics solution rivals or outperforms nVidia's 'Ion' .

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