Depending on your frame of reference, this can actually be surprising news. Blu-ray is a format intended to be coupled with high-definition televisions, so it's easy to assume that sales of HD-capable TVs and Blu-ray players would go hand in hand. That just isn't the case – HDTV sales are on the rise, with a huge increase in market share over the past year in the U.S. (from an estimated 35% to 42%). Standalone Blu-ray players, on the other hand, are only in an estimated 7% of U.S. homes and PlayStation 3 consoles in about 9%. Why the difference? It's assumed that the increasing availability of hi-def content from cable and satellite providers plays a part, with people buying HDTV units for high-def TV content as opposed to movies.
Despite Sony winning a technical victory with Blu-ray, their adoption issues are still dismal. Many claim they are waiting for Blu-ray format prices to come down before taking to plunge, but players have already dropped below $200 in many areas and dip even lower on occasion. So what's stopping Sony from convincing the world it needs Blu-ray?