NPD: 12% of US computer owners have a Mac

By on October 5, 2009, 3:41 PM
According to a recent study by NPD Group, 12% of households that have computers own a Mac, which is up 3% from last year. The outfit's research also shows that 85% of those Mac owners have a Windows-based PC. Some 66% of Apple computer households own three or more computers, compared to just 29% of Windows PC households.

NPD's report suggests that Apple owners are more mobile as well, with 72% of them owning a notebook, as opposed to 50% of Windows PC owners. In addition to owning more computers, Apple computer households are more likely to own an iPod, at 63% versus 36%. The same is true for navigation systems, with about 50% of Apple owners having one compared to only 30% of all computer owners.

There is an obvious explanation for this, which is that Apple computer users tend to have higher household incomes, with about 36% reporting incomes greater than $100,000. More money typical translates to more spending -- especially on electronics and gadgets. The average Apple household owns 48 consumer electronic devices, whereas the average computer household owns about 24.

User Comments: 8

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raybay said:

Wow, and holy moley!

Tekkaraiden Tekkaraiden said:

Well when you get a free ipod with purchase....

Julio Franco Julio Franco, TechSpot Editor, said:

I have a MacBook Pro, I run Windows 7 on it

LNCPapa LNCPapa said:

I have a MackBook Pro also Julio - but I run 7, 10.5.8, and 9.04 on it - it spends the most time booted into 7 as well these days.

Guest said:

I have an Alienware ALX, and I play Crysis on max settings 90 fps :)

tengeta tengeta said:

I like my MacBook, but when I'm not doing casual things it tends to get set aside.

geechiesway said:

"with about 36% reporting incomes greater than $100,000"

and people waste time writing viruses for pc's....where's robin hood at?

LNCPapa LNCPapa said:

Depending on where you live 100k/year might not be much at all.

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