NPD: 12% of US computer owners have a Mac

By on October 5, 2009, 3:41 PM
According to a recent study by NPD Group, 12% of households that have computers own a Mac, which is up 3% from last year. The outfit's research also shows that 85% of those Mac owners have a Windows-based PC. Some 66% of Apple computer households own three or more computers, compared to just 29% of Windows PC households.

NPD's report suggests that Apple owners are more mobile as well, with 72% of them owning a notebook, as opposed to 50% of Windows PC owners. In addition to owning more computers, Apple computer households are more likely to own an iPod, at 63% versus 36%. The same is true for navigation systems, with about 50% of Apple owners having one compared to only 30% of all computer owners.

There is an obvious explanation for this, which is that Apple computer users tend to have higher household incomes, with about 36% reporting incomes greater than $100,000. More money typical translates to more spending -- especially on electronics and gadgets. The average Apple household owns 48 consumer electronic devices, whereas the average computer household owns about 24.




User Comments: 8

Got something to say? Post a comment
raybay said:

Wow, and holy moley!

Tekkaraiden Tekkaraiden said:

Well when you get a free ipod with purchase....

Staff
Julio Franco Julio Franco, TechSpot Editor, said:

I have a MacBook Pro, I run Windows 7 on it

LNCPapa LNCPapa said:

I have a MackBook Pro also Julio - but I run 7, 10.5.8, and 9.04 on it - it spends the most time booted into 7 as well these days.

Guest said:

I have an Alienware ALX, and I play Crysis on max settings 90 fps :)

tengeta tengeta said:

I like my MacBook, but when I'm not doing casual things it tends to get set aside.

geechiesway said:

"with about 36% reporting incomes greater than $100,000"

and people waste time writing viruses for pc's....where's robin hood at?

LNCPapa LNCPapa said:

Depending on where you live 100k/year might not be much at all.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.