During the recent OnScreen Media Summit, News Corp. exec Chase Carey made it known that users of Hulu can expect to pony up for some content
by next year. "I think a free model is a very difficult way to capture the value of our content," Carey said.
He added, "I think what we need to do is deliver that content to consumers in a way where they will appreciate the value...Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business." Carey was later asked when Hulu would begin charging, to which he replied that there was no concrete timeframe, but that 2010 seemed likely.
While it seems inevitable
that Hulu will adopt some form of subscription model
, Carey and others suggest that not all content will be behind a pay wall -- which could indicate some form of tiered access. One thing is certain though, the majority of Hulu's appeal stems from the fact that it is ad-supported, and otherwise free.
Will you resort to some other method of obtaining content for free (such as torrents) if Hulu starts charging? Will another service rise in Hulu's place?