Home › News › Industry News
Sony: Up to 50% of our HDTVs to be 3D-capable by 2012
These sets will include a small piece of additional hardware to enable the 3D functionality. The extra hardware isn't likely to have a big price premium, but the glasses required to see 3D content could be sold separately for up to $200. The idea is to keep prices competitive with other sets while only requiring a higher expense from customers who want access to the additional functionality.
The company's 3D strategy is said to revolve around gaming, films and sports. But Sony isn't the only one betting on the technology to secure future sales. Earlier this month, Asus unveiled a pair of laptops with Nvidia's 3D Vision built in, and we've heard about multiple TV vendors readying a wave of 3D compatible sets for next year. We are hoping to hear a lot more details at CES 2010 this January.
Related Stories
User Comments (39)
Post a comment|
Razerblade
on December 1, 2009 3:02 AM |
I do not think 3d TV will hit off for a while. I have just bought a new HD TV and I plan to keep that for as long as possible. I think this technology will have a lot of problems when it is first released so i will wait a while until it becomes stable and worthy of an upgrade! |
|
Arthurik_jan
on December 1, 2009 4:32 AM |
This stereoscopic technology + 360 degrees displays which Sony was exhibiting last month = Full 3D. The image would change depending on the angle from which you would be watching. How many people have seen a 3D movie recently? I saw Monsters & Aliens back when it came out and it was so much fun. I'm happy to hear that this is happening, although I own a CRT monitor and TV myself. Everyone knows that the production costs and C.O.S. will go down eventually and the prices will drop dramatically in due time, so there's nothing to worry about. Imagine the possibilities! |
|
yorro
on December 1, 2009 7:03 AM |
3D Technology is amazing although overrated. |
|
ET3D
on December 1, 2009 7:42 AM |
The $200 glasses worry me. This suggests active glasses, such as LCD switching ones. Standard 3D movie glasses, which are polarised glasses, should be a lot cheaper (as in $5). Polarised glasses are a lot more comfortable to use than LCD ones, and I fear we'll get the same old tech regurgitated again. |
|
timljh
on December 1, 2009 9:29 AM |
it will be really weird when the whole family watching the tv wearing the specs and ignore each other...lol.. prefer the traditional type.. maybe it is great for consoles... |
|
Nirkon
on December 1, 2009 10:05 AM |
Do Nvidia glasses cost this much? $200? I wonder what the hell they are made of, gold? you could get top quality designer glasses for less :P but seriously, would most people want to pay the price premium for the 3D? how many people will even get to use it out of the ones that buy it? |
|
AbsolutGaloot
on December 1, 2009 10:20 AM |
Somehow I think that even having the capability, there won't be any actual 3D content (as opposed to 2D-modifications to look 3D) until it's the same price as normal 2D. Still, the idea of 3D images being standard in households within my lifetime is incredible. |
|
Wagan8r
on December 1, 2009 5:00 PM |
I'm not so convinced that 3D TVs will take off like they are expecting. The $200 pricetag is a bit much! But I did get a kick out of the picture for this story! Tom Hanks sportin' some 3D glasses! |
|
UT66
on December 2, 2009 1:59 AM |
Sony... dear, what the hell are you doing? stuffing yo say? how about no. |
|
Guest
on December 2, 2009 6:59 AM |
I've got the Nvidia 3d glasses and samsung monitor for gaming - it's still dropping my jaw. |
|
jjbeard926
on December 2, 2009 9:51 AM |
The next person to say 3D gets pistol whipped. I'm so sick of this new 3D fad. I really don't care. I haven't found anyone that cares. Hardware manufacturers are just jumping on the buzz word bandwagon again and it's silly. They are throwing money away on research for products that no one really wants. It's a gimmick. I find it extremely lame. In fact I'll go so far as to ask Techspot to pretty, pretty please never post another topic about 3D again. I've seen early prototype models and really, it's the same 3D we rejected in the 80's as looking "schlocky". Stick to your HD TV's for now. Revisit 3D when you can project a decent looking hologram without a huge energy budget. |
|
slh28
on December 2, 2009 4:26 PM |
I checked out the Samsung/nvidia 3D monitor and it looked amazing, anyone who's skeptical of 3D should really check it out with their own eyes first, it's a whole different dimension (pun intended) and nothing like those red/blue glasses. In terms of 3D TVs, as with all new technology I guess it's a case of waiting for a few years until they become more widely adopted and prices drop to a reasonable level. |
|
buttus
on December 3, 2009 7:50 AM |
Sony has really had some forward thinking in regards to bringing 3DTV to the masses. They have obviously decided to be the lead company into this new media format. I guess they learned their lessons when they lost the Beta vs VHS wars (and even Blu-ray over HD) and want to have the market cornered. How else can you explain fundamental architecture of both their LCD TV's and even the PS3....all being future capable of 3DTV. It certainly shows some of Sonys value to the consumer. |
|
buttus
on December 4, 2009 11:49 AM |
Sony decided a long time ago that they would be THE player in 3d display technology. It's amazing that they have done architectural designs that would allow backward compatibility. Even the PS3 will be 3d capable. Sonys' strategy is to create 3d content AND have a way of distributing it. |
Most Popular
| Trending | Featured |
-
iOS 5.1.1 untethered jailbreak tool released, supports 4S, iPad 3
-
After five days, Facebook ranks as worst IPO flop of the decade
-
Rumor: Windows 8 RC will launch June 1, will ship with Adobe Flash
-
Rumor: AMD "Piledriver" FX CPU production to begin Q3 2012
-
Is Apple's USB wall adapter really worth $29?
Editors' Tablet Picks
Subscribe to TechSpot
Get free exclusive content, learn about new features and tech breaking news.
