A report by DigiTimes suggests that Asus may be on the verge of losing its top position in the motherboard market – a spot the company has held for quite some time. With its well-rounded feature-sets and aggressive pricing, Gigabyte has garnered much fanfare over the recent years. Industry sources say the company is now closing the gap with Asus in motherboard shipments.
Market watchers estimate that Gigabyte moved between 3.1 and 3.3 million units during the first two months of this year, seemingly tied with Asus, who shipped between 3.2 and 3.3 million motherboards. To maintain its lead, Asus will reportedly cut prices, which could trigger a price war. The company will also "reshuffle staff" in its motherboard business unit.
Asus declined to comment on market speculation, but said it would sell five million motherboards in the first quarter. Meanwhile, sources close to Gigabyte confirmed that the mentioned shipment estimates are close to the company's internal figures.