Weekend tech reading: Fanboyism and brand loyalty

By on June 6, 2010, 1:21 PM
Fanboyism and brand loyalty The Misconception: We prefer the things we own over the things we don't because we made rational choices when we bought them. The Truth? The truth is that you prefer the things you own because you rationalize your past choices to protect your sense of self. Gizmodo

Windows 7 momentum: 7 copies sold every second Microsoft has sold over 100 million Windows 7 licenses in its the first 6 months on the market. Microsoft says that this makes Windows 7 the fastest selling operating system in history. Note, however, that this is not new information, and no update on Windows 7 sales after seven months was provided. SuperSite Blog

Safari 5 to be launched at WWDC with Safari Reader? MacGeneration reports that Apple is planning on a major update to Safari at this week's WWDC. Safari 5 will apparently include a Reader functionality that will make web page reading easier by extracting and organizing the text. The search field will now include Bing as well as Yahoo and Google. 9 to 5 Mac

RIAA asks court to close down LimeWire Lawyers working for the Recording Industry Association of America, the trade group for the four top record companies, filed documents on Friday requesting that a U.S. District Court in Manhattan grant them a permanent injunction against the country's largest commercial file-sharing service. CNET

A first look at the Manycore Testing Lab Here's a quick report off my initial reactions after spending a couple of hours getting oriented to the Manycore Testing Lab (MTL) through "VIP access", from my perspective as a CS prof at a small college. Intel Software Network

Adobe announces critical vulnerability for Flash According to Adobe, there is a critical vulnerability in versions of Flash Player (Windows, OS X, Linux, Solaris) and Reader/Acrobat 9.x (Windows, OS X, UNIX). The exploit allow a hacker to gain control over an affected system. DailyTech

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