SanDisk designed the drive to give users an extremely compact way of keeping music, pictures, documents and other data on-hand at all times, allowing it to be accessed on various systems and devices throughout the day. Given its size, you'll probably lose it the first time you toss it in a bag or set it down on a messy desk, but there does appear to be a small hole to attach the Cruzer Blade to a key chain or cell phone dongle.
Update: As noted in the comments, there are even smaller flash drives available by other companies, which may or may not be available in North America. Tricky wording by SanDisk for sure.
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