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Windows Phone 7 launch will be exclusive to AT&T in the US

By Emil Protalinski

On October 1, 2010, 6:10 PM

AT&T will be the exclusive carrier for Windows Phone 7 when it launches in the US. "Microsoft will receive the marketing support of AT&T, which will be the initial exclusive US carrier to sell the Windows Phone 7 smartphones," according to The Wall Street Journal. AT&T will initially ship three Windows Phone 7 handsets: one from Samsung, LG, and HTC.

AT&T-Windows Phone 7 ads for HTC's Mondrian leaked out earlier this week. Microsoft is expected to use its annual event in New York City on October 11 to showcase Windows Phone 7, among other technologies. The US will see the actual devices arrive on November 8.

It's not surprising that AT&T is a launch partner, given that Windows Phone 7 is limited to the GSM standard until 2011. That said, exclusivity to AT&T means that T-Mobile won't have Windows Phone 7 at launch, maybe a little more of an eyebrow raiser.

It's worrying that Microsoft's thinks it's a good idea to limit its carrier options to just one in the US. Sure, Apple did it and the iPhone was still a success, but that was another time. Now the market is much more saturated, and one of the reasons Google's Android is growing so quickly is because it's available on multiple carriers.


User Comments: 8

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  1. Well looks like I won't get one for a while such a fail launch on a fail network the phone is already crippled

  2. That sound, its not people cheering, it's air being released from the party baloons...

    pbtpbtpbtpbt...

  3. Keep in mind this is just at launch, and this is just in the US. WP7 will spread to more carriers the following year.

  4. Why would you do that? If iPhone owners complain about anything its AT&T, why go the same route?

  5. Seriously, this is a major fail because AT&T is overwhelmed. They should have a simultaneous launch with T-Mobile. I was looking forward to this but Im not going back to AT&T.

  6. Whoever AT&T has negotiating these contracts has got to be the most persuasive bastard alive.

  7. Well hey, my interest just went from minimal to none.

  8. PanicX said:

    Whoever AT&T has negotiating these contracts has got to be the most persuasive bastard alive.

    haha! this made me chuckle since I was thinking the exact same thing

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