But beyond the technological aspect of enabling games to be played though a broadband connection, the two companies actually have a different business plan in mind. Instead of focusing on renting or selling full streaming versions of games, like OnLive, Gaikai will function as a demo service for publishers. Apparently it will give publishers the ability to feature their games on Gaikai's or perhaps their own websites, so customers can actually try games for free at the point-of-sale, then pay for a full download of the game, order a physical copy or continue playing the streaming version.
The concept may sound a bit less ambitious than OnLive’s but it is nevertheless quite interesting – and may have better chances of succeeding with today’s broadband scenario. The company plans to start sending out invites later this month as they start announcing partnerships, but come December Gaikai will officially launch subscription-free.