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Confirmed: Microsoft hires Old Spice Guy for Windows Phone
We asked Microsoft if the company hired Isaiah Mustafa, also know as the Old Spice Guy, to promote Windows Phone 7. "Yes. Isaiah Mustafa is coming to Australia for the launch of Windows Phone 7 at retail," a Microsoft spokesperson told TechSpot. "He will be involved in a mix of broadcast, radio, print and digital outreach while down under." The fact that the videos will be centered in Australia should not matter if the videos go viral like most of Mustafa's Old Spice content. Watch the promotional ad below:
Windows Phone 7 isn't mentioned in the spot. Neither is Windows, Microsoft, Zune, Bing, or anything else related to the company. The ad is obscure, but it does center on "communication" and most importantly, Mustafa winks when he says the word "window" at the same time as we hear a *ding* sound. We're in for an epic video series.
This is not be first time Microsoft has dabbled in viral video ads. The company recently managed to get the "double rainbow guy" to promote its Windows Live Photo Gallery application.
User Comments (4)
Post a comment|
9Nails
on October 15, 2010 8:58 PM |
I've seen him on TV's Chuck show too - this guy can't be stopped! |
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madboyv1
on October 15, 2010 11:12 PM |
Awesome. I suppose I should thank Microsoft for giving "The Man" a new outlet to go all viral over. |
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lawfer
on October 16, 2010 10:53 AM |
Funny, I never saw his Old Spice commercials, only the new ones. But this guy is good. Extremely good. It's like you are being hypnotized when he talks; his dialogue and wit are impressive. |
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LookinAround
on October 16, 2010 11:14 AM |
Ugggh.... Am I the only one who strongly dislikes this guy? He got on my nerves the first (and each subsequent) time i saw the Old Spice ad on TV. And i still don't like him! LOL |
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