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If Google was an Internet Service Provider (ISP), it would be the second largest in the world. Of course, Google accounts for a large percentage of the largest ISP's traffic as well. The dataset includes all of Google's properties, meaning it encompasses the video giant YouTube as well. The chart below shows Google's share of all worldwide traffic and its growth since the beginning of 2007 (Arbor Networks gets its data from over 110 ISPs from around the world):
Google's share grows even larger (to as much as 8 to 12 percent) if you include estimates of traffic offloaded by the increasingly common Google Global Cache (GGC) deployments and if you account for error due to the extremely high degree of Google edge peering in consumer networks. Google now has direct peering (not transit) with more than 70 percent of all providers around the world (an increase of 5 to 10 percent from last year), which means that traffic from Google websites has a direct path to the ISPs.
User Comments: 44
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I can't even begin to comprehend their massive amounts of server space and cpus and ram to have 6.4% of the internet traffic -mind blown-
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Love it, more and more google gains power. Google is the wave of the future.
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posermobile89 said:
I can't even begin to comprehend their massive amounts of server space and cpus and ram to have 6.4% of the internet traffic -mind blown-
Good point. Have they ever shown any of this to the public?
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And then Google an Walmart collide and cause a big-bang theory, and our galaxy get's sucked into a void.
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Reminds me of a video I saw a few months back.
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Would be interesting to see how that much data breaks down into various subsets. Such as adsense vs search results(text vs image vs other) vs video files and whatnot.
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Google's HUGE. 6% of the entire internet is nothing to scoff at.
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I think Gmail has a good share of the cake too. I hear lots of positive things about it and I use it myself all the time during the day. And I guess it generates lots of traffic too with all that spam management
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the growth of google is just mind blowing. to think handling that much of the internet's population is just astounds me. it looks like google's success comes with everything they get involved with. what's next? global domination? HAHA
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I do wonder what servers they use/ specs of the machines they use? I mean, thats alot of people accessing there servers and I know they must be pretty high spec, but there servers even have the capacity to run other stuff, I can't remember where I read it (may have been on a techspot weekend news read) but google dedicate server time for scientists etc... to work out complicated maths questions and run 6% of all bandwidth used on the internet?!
These server farms must be mind blowing to see! Let alone what ISP's they use to host there servers on!
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very nice Google keep on
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I wonder how Bing is doing in comparrison to Google?
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Google might be the next USSR lol. Who knows ?
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the rate android phones are popping out and the fore coming chrome tablet(?) their internet traffic share will only go up
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judgement day is coming... wheres john connor when you need him?!?
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princeton said:lawfer said:
lawfer: "Gee, Google, what do you want to do tonight?"
Google: "The same thing we do every night, lawfer?try to take over the world!"
I was just watching Animaniacs as I opened this page. You made me laugh, thanks
Also the article has a flaw. Google offers the most advanced ISP service in the world.
I use it. It's bloody amazing, blistering fast too.
LOL
Anyways, congrats google for the 6%.
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Considering it's not just 'www.google.com', but ALL of Google's website properties, 6% seems kinda small to me..
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They deserve it, there search engine has been the best for years. Hopefully they don't change it too much as they are starting to change it recently. If there is a Skynet coming, I see Google all over it haha.
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Just another Microsoft in the making I can tell. Just watch out for GOOGLE O/S. Its going to be amazing isn't it?
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