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Apple passes RIM, now fourth biggest cell phone maker

By Emil Protalinski

On October 29, 2010, 11:29 AM

The worldwide mobile phone market grew 14.6 percent in the third quarter of 2010, the fourth consecutive quarter of double-digit growth, according to IDC. Vendors shipped 340.5 million units this past quarter compared to 297.1 million units in the third quarter of 2009.

Diving into specifics, Apple passed Research in Motion to become the fourth largest cell phone vendor in the world. Last quarter, Apple sold 14.1 million iPhones, grabbing 4.1 percent of the global market. RIM meanwhile sold 12.3 million units over the same period and slipped into fifth place globally. This is bad news for the BlackBerry maker since this past quarter the company introduced its next-generation operating system, BlackBerry 6, and also launched the Torch, its first touchscreen/QWERTY hybrid handset. Furthermore, the gap will likely widen next year with the expected introduction of a CDMA iPhone model.

Apple and RIM posted the highest-growth rates among the top five vendors last quarter, but the top three manufacturers on the list remained unchanged and are still very far ahead: Nokia sold 110.4 million units (32.4 percent market share), Samsung pushed out 71.4 million units (21 percent) and LG sent out 28.4 million units (8.3 percent). At the same time, Sony Ericsson was displaced from the top five list for the first time since 2004 when IDC began tracking the top five vendors.

"The entrance of Apple to the top five vendor ranking underscores the increased importance of smartphones to the overall market," Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker, said in a statement. "Moreover, the mobile phone makers that are delivering popular smartphone models are among the fastest growing firms. Vendors that aren't developing a strong portfolio of smartphones will be challenged to maintain and grow market share in the future."


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User Comments: 30

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  1. Not surprised blackberry is falling behind the market. Their phones hardware is extremely outdated. I sell phones for a living and people now want phones that multitask well, and do more than call and message. None of there phones, have fast processors, take decent photos or videos. They just barely got phones with 5 megapixels when competition are pushing 8 with hd video.

  2. Although I´m an iPhone owner I feel kinda sorry for RIM, Blackberries are great phones in my opinion, I´ve had two of them...but the demands of the smartphone users are changing and encreasing so fast that it simply looks like some companies are not able to deal with it, I´d say that RIM needs a visionary like Steve Jobs to give it a new direction and some kind of a fresh attitude towards innovations.

  3. I've never been a big fan of RIM products. I understand the original case of business integration, but smartphones have moved beyond technical limitations. I think that ease of use and ability to do all things (not just business things) will be the crucial points going forward. And this is where android seems to have an exceptional lead.

  4. @princeton

    iPhone Resolution is nothing special. The Samsung Galaxy S II will have 720P Resolution on a Super AMOLED screen that boasts 1,000,000:1 Contrast Ratio and Response Time of 0.01ms (same time for present SAMOLED Screen) compared to an absymal 25ms Response Time and junk contrast ratio of Retina with clunky worthless IPS chip shrink that requires far more energy!

    When do you think CrApple is going to have a dual core 2.0ghz processor coupled with an Nvidia GPU? haha..... never because they are two cheap. Samsung next monster, will stomp all over iPhone 5's phone specs too!

    http://www.taranfx.com/samsung-galaxy-s2-specs

    Samsung sold 20million Smartphones last quarter along with 50million feature phones. I don't think CrApple has a chance in hell of ever passing them any time in the future! ^_^

    Samsung never confirmed those. It's speculation *****. PS I'll GUARANTEE the SGS 2 won't have a contrast ratio of 1,000,000:1 because it isn't possible on that type of screen. Don't spew BS, you new posters need to learn to post from reputable sources that have confirmations.

  5. Hard to believe with all the business use blackberry devices out there that Apple is pushing more phones out the door. I suppose it just goes to show how fast the consumer market is growing.

    Not necessarily - businesses are starting to go with cheaper solutions. My company bought us all HTC Incredibles this year, and we expect to keep moving forward with Android platforms in the years to come. Blackberries are really solid phones, but the lack of features have left them in the dust. Android apps can't be beat - and most companies are going to select the device that has the lowest cost and the most features. That's just not RIM anymore.

    Even iPhones have better features for the cost than blackberries do.

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