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The app has been available for some time as a layer for Google Maps on Android, as well as a separate web app, but now it's been ported to work as a native app on iOS. Google has added some privacy controls, but other than that the functionality is still the same: being able to share your location with others. Here's the official feature list and a video that explains the app's purpose:
Google Latitude is available now from the App Store in over 15 languages and 45 countries; if you don't see it yet, check back tomorrow as it takes a while to propagate through the store. The search giant also took the opportunity to reveal that more than 9 million people actively are already using Google Latitude on Android, BlackBerry, Symbian, and Windows Mobile smartphones.
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