App Store hits 10 billion downloads, winner hangs up on Apple

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Apple has announced that more than 10 billion apps have been downloaded from its App Store by the 160 million iPhone, iPod touch, and iPad users worldwide. Gail Davis of Orpington, Kent, UK won the App Store Countdown to 10 Billion Apps contest by downloading an app called Paper Glider.

Gail Davis received a $10,000 iTunes Gift Card for winning the contest. At first though, she hung on Apple. "I thought it was a prank call," Davis told Cult of Mac. "I said, 'Thank you very much, I'm not interested' and I hung up. The girls came down and said it wasn't a prank. I had a moment of panic. The more I thought about it, the more I realized it was a genuine call. The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity." Thankfully, Apple called back a second time.

The App Store currently offers more than 350,000 apps for iPhone, iPod touch, and iPad users in 90 countries around the world. 60,000 of these are native iPad apps. The store originally launched on July 10, 2008.

"With more than 10 billion apps downloaded in just two and a half years—a staggering seven billion apps in the last year alone—the App Store has surpassed our wildest dreams," Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, said in a statement. "The App Store has revolutionized how software is created, distributed, discovered and sold. While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet."


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