AT&T to send location-based advertisements

By on February 28, 2011, 7:01 PM
AT&T has announced a new location-based marketing service that delivers ads to mobile subscribers when they are near a participating brand or store. "ShopAlerts" is opt-in only, so you shouldn't receive any annoying messages unless you request them. The service is currently available to customers in New York, Los Angeles, Chicago, and San Francisco.

Supposedly the first of its kind, ShopAlerts provides customers with "valuable offers, rewards and coupons" based on their specific geographic location. AT&T says the service works by creating a virtual perimeter around a retail location, event or any other geographic area. Upon entering that "geo-fence," customers receive relevant marketing messages.


Those messages won't be limited to promotional material though, as AT&T plans to include information about the weather, traffic, and the local shopping area. At least seven companies are currently backing the service, including HP, Kmart, JetBlue, SC Johnson, Kibbles 'n Bits, Natures Recipe, and the National Milk Mustache "got milk?" Campaign.

"We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike," said Greg McCastle of AT&T Advanced Ad Solutions. "Kmart has embraced technology to enhance our customer's experience and maintain our value proposition," said Kmart chief marketing officer Mark Snyder.




User Comments: 5

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yRaz yRaz said:

They should give you a discount on your bill if they want to send Ads to your phone...just saying...

9Nails, TechSpot Paladin, said:

With this new technology I'll never miss an opportunity to part with my cash! It will be so wonderful when I can drive my mercedes up to a hobo and tell them, "So sorry, if you had advertised on my phone I would have given you some cash. But Bob's house of weiners was first, so you're SOL."

Acespaces Acespaces said:

What happens when your close to a bar do they send you 10 different beer ads?

motrin said:

Acespaces said:

What happens when your close to a bar do they send you 10 different beer ads?

yea.. adding to what has been said. how close do you have to be to receive the adds? say your driving by stores/bars and receive tons of ads??

hmmm.. maybe they will figure out how to not send ads to human that are traveling 40 MPH

OUTLAWXXX said:

motrin said:

Acespaces said:

What happens when your close to a bar do they send you 10 different beer ads?

yea.. adding to what has been said. how close do you have to be to receive the adds? say your driving by stores/bars and receive tons of ads??

hmmm.. maybe they will figure out how to not send ads to human that are traveling 40 MPH

Hellz no they won't, not if their lobbyist have anything to do with preventing that sort of regulation. This is capitalism, may the best survive >_<

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