WWDC is primarily a developer conference, meaning Apple uses it to demonstrate software and technologies for third parties interested in its platforms. The event will include demonstrations of the new kinds of apps that developers can build using Apple's frameworks as well as technical sessions presented by Apple engineers.
Mobile developers will be given a tour of the latest capabilities of iOS (Apple will likely start to talk about iOS 5) and learn how to improve the functionality, performance, and design of their apps. Mac developers will be given a closer look at how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities (Apple will likely push its Mac App Store and argue the advantages of using it). Developers can bring their code to the labs and ask Apple engineers for help with enhancing their apps.
Apple's WWDC 2011 will include the following activities:
- More than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying, and integrating the latest iOS and Mac OS technologies
- Over 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques, and guidance on how they can make the most of iOS and Mac OS technologies in their apps
- The opportunity to connect with thousands of fellow iPad, iPhone, and Mac developers from around the world
- Apple Design Awards which recognize iPad, iPhone, and Mac apps that demonstrate technical excellence, innovation, and outstanding design.
"At this year's conference we are going to unveil the future of iOS and Mac OS," Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, said in a statement. "If you are an iOS or Mac OS X software developer, this is the event that you do not want to miss."