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The Spawn Labs team will use its game streaming and virtualization expertise to work closely with GameStop's existing R&D group to develop GameStop's growing suite of digital game products and services. Once the Spawn Labs integration and testing on a new consumer interface is complete, users will have immediate access to a wide selection of HD video games on demand on any Internet-enabled device.
Impulse provides a proven digital distribution platform that allows users to quickly and easily find their favorite games and download them to their Internet-connected devices. Going forward, Impulse will remain an actively running business with full integration on GameStop.com anticipated within the next few months. It will offer three specific components to users, developers, and publishers:
This is a smart move from GameStop. The company realizes that brick and mortar stores as well as typical online shopping are not the future. It could have done so sooner, but better late than never: entering the streaming and digital distribution markets now will set the retail chain apart from the competition.
"Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect," GameStop President Tony Bartel said in a statement. "Spawn Labs and Impulse provide a customer-friendly and publisher-friendly way for us to accomplish this."
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