Acer changes its logo, again

By on April 12, 2011, 3:51 AM
Acer CEO J.T. Wang has taken his first step in transforming his company: he has unveiled a new logo. The previous version had been in use for the past decade.

"In Acer's 35-year history, we have changed our corporate logo several times," an Acer spokesperson told The Financial Times. "Each time, it was to face new challenges in a different stage of our development. The last time was in 2001, when we spun-off our contract manufacturing business to focus on our brand business." In this new stage, Acer says it will focus on creating customer value and strengthening its brand.

In the image above, the old logo is on top and the new logo at the bottom. As you can see, not only does it have a new shade of green, but the font type has been tweaked as well; Acer says a cleaner and smoother font, along with the lighter green gives the company a younger and more active feel.

Most corporations have logos that are a shade of blue or red, but there are still many companies that choose to ignore color psychology and differentiate themselves. For better or for worse, Acer is one of those companies (before the dark green logo, Acer's logo was purple).

Late last month, Acer's former CEO Gianfranco Lanci resigned following strong disagreements with the company's board about Acer's ongoing strategy. Acer announced that Chairman J.T. Wang was stepping in as CEO, and it looks like he's wasted no time in making it known that Acer has a new face.

User Comments: 15

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nismo91 said:

well, let's see how well that goes...

Leeky Leeky said:

They're getting real adventurous now!

abe10tiger abe10tiger, TechSpot Paladin, said:

Hm... I hope it'll be cool!

g4mer said:

Wow, It looks totaly different!

stewi0001 stewi0001 said:

This is almost crazy as the Google Chrome logo change! XD

but I do wish them luck. My current mind set for Acer is that they make OK products. I think I trust them more than Dell but I would still rather go with niether.

mattfrompa mattfrompa said:

They really ate up that lazy logo designers pitch, didn't they? That logo does nothing that they described, and i certainly not worth the significant amount of effort required to switch over a logo....

Still a brand to avoid IMO, no matter what shade of green their logo is...

Guest said:

Instead of a new logo Acer might want to consider focusing on making decent products.....

But this is just as good...

Steve Steve said:

Looks better, seems more professional for some reason.

Archean Archean, TechSpot Paladin, said:

+1 Steve and importantly its Green (nearly)!

gwailo247, TechSpot Chancellor, said:

Don't like the color personally, too fluorescent.

Guest said:

They went all out on this one!

Route44 Route44, TechSpot Ambassador, said:

Can I get a T-shirt with that logo?

Relic Relic, TechSpot Chancellor, said:

Why puke green? The font looks better though, at least E isn't rebelling anymore .


It's the Porsche 911 of logos! Almost exactly the same as the old one!

Guest said:

A logo which will tempt even regular users instead of old very geeky logo.

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