GameStop begins offering in-store digital download purchases

By on August 3, 2011, 12:55 AM

GameStop has decided to make it easier for PC gamers to get their hands on new releases (or so it claims). GameStop customers can now use any accepted form of payment, including trade credit and GameStop gift cards, to purchase digital PC games at their local store immediately at launch.

The first such title is Deus Ex: Human Revolution, which launches August 23, 2011, but GameStop says many titles will support this new purchase method soon. The game is available for pre-order now in stores nationwide and online at gamestop.com. In addition to immediate access to the game at launch, GameStop customers who pre-purchase the digital PC version of Deus Ex: Human Revolution will also receive:

  • A digital version of Deus Ex: Game of the Year Edition and Deus Ex: Invisible War
  • The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
  • Double points for GameStop PowerUp Rewards members

It's not exactly clear why you would want to buy a voucher for a digital product in store and then go back home just so that you can then download it. Still, GameStop apparently believes the purchase model will work.

The extras listed above are nice, but they won't be offered for every game. The only real advantage we can see is being able to use trade-in credits for your purchases. We think that GameStop should have simply focused its resources on making trade-in credits useable via its online store, but somehow the retailer found this to be the better solution.

"This is a great illustration of how the digital distribution model and in-store experience really complement one another," Steve Nix, GameStop's general manager of digital distribution, said in a statement. "We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit."




User Comments: 11

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Mindwraith said:

i dont get it..

treetops treetops said:

I will never shop at gamestop again! They did not honor there 30 return policy when I brought my game back the same day, it was dead out of the box! I had to bring it to walmart just and trick them just to get it exchanged!

Guest said:

Why not take it a step further, and have in store file storage where customers can just plug in their portable storage and grab their file on site.

Guest said:

We could get rid of dvds and stores would still be functional for pc games.

stewi0001 stewi0001 said:

treetops said:

I will never shop at gamestop again! They did not honor there 30 return policy when I brought my game back the same day, it was dead out of the box! I had to bring it to walmart just and trick them just to get it exchanged!

did ya lose your receipt?

lmike6453 said:

Guest said:

Why not take it a step further, and have in store file storage where customers can just plug in their portable storage and grab their file on site.

Agree, simply set up a policy for outbound data only on their server for security.

stewi0001 stewi0001 said:

lmike6453 said:

Guest said:

Why not take it a step further, and have in store file storage where customers can just plug in their portable storage and grab their file on site.

Agree, simply set up a policy for outbound data only on their server for security.

Might as well since they do those NIntendo DS promos. heck they technically don't even need a server at every store, all they would need is a special computer station connected to one uber server that has massive upload speed and the staff at store do the rest. Doing this way would also make it alot easier for them to measure data for business statisics

TomSEA TomSEA, TechSpot Chancellor, said:

That's just plain dumb. GameStop clearly doesn't get it...

spydercanopus spydercanopus said:

Like I want to pay local sales tax and drive my car to play a video game.

lawfer, TechSpot Paladin, said:

This is the stupidest thing I've read this week. "Power to the players"? Yeah, right. I just wish Valve bought Gamestop or something. The world would truly be a better place....

captaincranky captaincranky, TechSpot Addict, said:

I will never shop at gamestop again! They did not honor there 30 return policy when I brought my game back the same day, it was dead out of the box! I had to bring it to walmart just and trick them just to get it exchanged!
We might want to consider taking an "ethics" course as an elective toward any college degree...:o

In an effort to remain impartial, I further suggest taking the manager of your local, "Game Stop" along to class as a guest.

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