Smartphone wars: Android vs. iOS usage in the U.S.

By on August 8, 2011, 8:30 AM

While Apple has done an amazing job at capturing people's minds in the few markets they participate in and partially dominate, in the smartphone world Android has come out on top throughout 2011 with most impressive usage figures.

Last week we reported on a study by researcher Canalys indicating that Google’s Android platform had reached nearly 50 percent of the global smartphone market, followed by Apple and Nokia's Symbian OS. And now mobile advertising network, Jumptap, has gathered enough data to report on which U.S. states are dominated by either Google's or Apple's operating systems.

The stats are based on the 83+ million users that were served ads through Jumptap's advertising platform during June. As you can see on the map below, Android tends to dominate on the South and West regions of the U.S. Having visited San Francisco just a few weeks ago, anyone would have imagined that'd be an iOS state with a very Apple-centric feeling across town and with people flocking to buy anything the company has to sale on its stores, but apparently Android has a stronghold in California. Apple does give a battle and is the most popular mobile OS in Midwestern States and part of the Northeast.

Blackberry is the third most popular mobile operating system according to Jumptap, with 22% percent of the market. RIM's OS is widely used in New York and other seven states.

Interestingly, the data also shows which users are most likely to click on mobile adverts. Apple iPhone users are by far more willing to click on ads (0.78% click-through rate, versus 0.47% of Android users), though it's not specified if only ads and clicks served through the browser are being counted, or if ads embedded into apps are also part of the equation.

Within the Android population, Sony Ericsson owners seem to click ads more than users running LG, Samsung or Motorola phones. HTC users are by far the least likely to click on ads.




User Comments: 14

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example1013 said:

Android also has like...15 different versions that all may as well be different OSes for the userbase splinter, especially when one considers the UIs and such that OEMs put on their own phones.

Burty117 Burty117, TechSpot Chancellor, said:

iOS for the win! . . . sorry, the only Apple product I own & Love is my iPhone 3GS, My bro is an Apple fan with pretty much everything Apple has made and I hate them all, except for that one little beauty

treeski treeski said:

example1013 said:

Android also has like...15 different versions that all may as well be different OSes for the userbase splinter, especially when one considers the UIs and such that OEMs put on their own phones.

Perhaps that's true, but most people don't think of it that way. They think Android, not Sense or whatever the other UIs are called.

Trillionsin Trillionsin said:

Silly New Yorkers... haha

gwailo247, TechSpot Chancellor, said:

treeski said:

Perhaps that's true, but most people don't think of it that way. They think Android, not Sense or whatever the other UIs are called.

That's just the current iSheep party line. When iOS was beating Android (as a whole) they didn't look at distinctions between manufacturers. Now that iOS has fallen behind Android, the paradigm has shifted that Apple makes the iPhone, whereas Android is made by different manufacturers. So Apple is still #1, once you change the "goal" from being the dominant OS to being the dominant smart phone manufacturer.

But you're right, most people look at OS, not at the manufacturer.

Guest said:

Don't forget that globally, ios is like a blip on a sea of Androids! I love my SGS2!

matrix86 matrix86 said:

Good eye, gwailo. I was going to point out the same thing.

Guest said:

Not so sure about that. In Apple's most recent earnings call they said: "iPhone sales momentum in the Asia Pacific region was particularly robust with sales almost (quadrupled) year-over-year"....

"China, Latin America, Middle East were iPhone volume leaders."

And the ASYMCO Blog has pointed out that almost over 75% of Apple's iPhone growth is occurring internationally.

aj_the_kidd said:

Guest said:

Not so sure about that. In Apple's most recent earnings call they said: "iPhone sales momentum in the Asia Pacific region was particularly robust with sales almost (quadrupled) year-over-year"....

"China, Latin America, Middle East were iPhone volume leaders."

And the ASYMCO Blog has pointed out that almost over 75% of Apple's iPhone growth is occurring internationally.

"In Apple's most recent earnings call they said:...." well Apple arent going to go out and say, Android is taking out market away from us. I dont dispute that Apple is still going strong but its clear that Android is gaining more ground then Apple. Try not thinking like an Apple Fanboy and you will probably see it too.

Guest said:

silly apple fans

they never think abt what they really want but just pay whatever apple wants them to pay.

In most case,apple products are useless and vulnerable.

PS. I used both iphone 3 and 4 ,ipad 1 and 2,nano,so I know what they can provide.

But now I change to HTC.

Flannelwarrior said:

I've been batting for Team Android for almost two years now, loving every second! Well...not EVERY second. But Android still has my heart.

Archean Archean, TechSpot Paladin, said:

Unfortunately I'll be departing android ship in few months, I am not the one who want the greatest or the newest, but rather who like rock solid stability and reliability, which android has failed to provide. Its business model is pretty questionable for me as well. Anyway, once I get a replacement phone I am thinking about putting some other OS on this SGS (provided if USB connectivity can be fixed/repaired)

Or may be I just get this one or this one will just as well.

Guest said:

Seriously, I sell iPhones for a living and I must say guys, this is no longer 2007. Windows is not the coolest smartphone. Then it was easy for Apple to compete, but some 4 or 5 years later apple 4th generation iPhone has done nothing much then looking better esthetically then it's predecessors. Nothing else has changed. Pictures still take forever to be sent as an MMS. You cannot directly upload your pictures to facebook or twitter. You have to open the app then search for the picture then upload it. Even a blackberry does that. They have got to add some kind led to tell us whether or not we have receive something new since the last time we turned on the device. If you receive a message on any device out there there is some kind of led alerter blinking to let you know that something new has arrived. Oops, excluding the iPhone.

It is sad that Apple is fighting to keep it's margin through the false calls of patent infringement, I think they were quite innovative with the iPhone. Not so much with the iPad. The ipad2 should have been the iPad1 to me. They would sold so many of them. It is sad to see. I used to love app,e, and their products. Still in love with my iMac. I just wish they would stop being so close minded about certain things after they have managed to create such a smart device originally. I guess the company does not believe in improvement

tomcolgan said:

Android all the way!! I hear in few years apple won't make it

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