Apple ordering 26 million iPhone 5 units for 2011?

By on August 15, 2011, 12:30 PM

Apple has increased the total order volume for iPhones for the second half of 2011 by nearly 13 percent. It is believed that 26 million of those will be iPhone 5 units, according to DigiTimes, citing Taiwan-based supply chain makers.

The total number of iPhone 5s planned to ship in the second half of this year is impressive, but it’s the quarterly breakdown of orders that’s most interesting.

“Phone 5 orders for the third quarter of 2011 have been lowered from seven million units to 5.5-6 million units, while fourth-quarter orders have been raised from 14 million units to more than 20 million units,” said DigiTimes. “Total orders for iPhone 3GS, iPhone 4 and iPhone 4 CDMA for the third quarter exceed 20 million units, and fourth-quarter orders have been reduced to eight million units, the sources indicated.”

Shipping 26 million new iPhones is right in line with what we heard last month from the Wall Street Journal regarding Apple’s sales estimates for 2011.

"Apple's sales estimates of the new iPhone are quite aggressive," a person at one of Apple's suppliers told The Wall Street Journal. "It told us to prepare to help the company meet its goal of 25 million units by the end of the year."

If Apple is lowering orders for the iPhone 5 in the third quarter and increasing production in the fourth quarter, this strengthens rumors that the company’s next phone is going to be launched in October rather than September.

Pushing back production could also mean that Apple did experience some issues with the A5 chip overheating as previously thought.

The GSM iPhone 4 was released on June 24, 2010 and sold 1.7 million units in three days. Steve Jobs called it the most successful product launch in Apple's history. By comparison, the company sold 1 million 3GS' in the same timeframe. The CDMA version launched on February 10, 2011 and surpassed Verizon’s all-time record for sales of a single device.

Apple is expected to ship 95 million iPhones in 2011, consisting of iPhone 3GS, iPhone 4 and iPhone 5 models.

User Comments: 8

Got something to say? Post a comment
RH00D RH00D said:

inb4 iSheep comments

inb4 iPhone sucks

inb4 Apple sucks

inb4 I hate anything related to Apple

But yeah, I'm looking forward to the iPhone 5. I won't buy it, but I'm always interested to see new tech products hit the market.

1977TA said:

RH00D said:

inb4 iSheep comments

inb4 iPhone sucks

inb4 Apple sucks

inb4 I hate anything related to Apple


Seriously though that's a butt load of phones.Curious to see if they'll lower the initial price point to combat andriods increasing smartphone market share.

mario mario, Ex-TS Developer, said:

Well said RH00D now this comment thread should be locked, nothing else to say :P *kidding*

Guest said:

That is about a 2 month supply for Android phones. They are activating 550000 per day.

SNGX1275 SNGX1275, TS Forces Special, said:

Guest, that isn't really a comparison that can be made. It would be comparable if there were only 1 model of Android phone.

Burty117 Burty117, TechSpot Chancellor, said:

So I may just be able to get one? FINALLY!

Guest said:

If Apple is ordering 26 million, they probably feel the demand is for about 30 million. They never want to produce enough phones or any other product, so there is always shortages. This is a great marketing maneuver to insure they can keep demand strong for their over priced phone offering. It is amazing that people still fall for this tactic, but there just Apple users and probably do not know any better.

SNGX1275 SNGX1275, TS Forces Special, said:

If people still "fall for this tactic" then how is it overpriced? As you said, the demand may be 30 million.

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