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During a purported "live" demonstration at CES this week, Intel was caught using pre-recorded footage. The chipmaker took the stage to show its upcoming Ivy Bridge processing architecture and as part of the presentation, it showed the chip's integrated graphics powering a DirectX 11 game -- or so it wanted you to believe, anyway. At the start of the demo, you can clearly see VLC's controls appearing over the display, revealing the fact that onlookers were watching a video and not live gameplay.
Intel's Presentation Fail (via ITworld)
Realizing the farce was up, Mooly Eden, general manager of Intel's PC client group, awkwardly tried to defuse the situation. "Now the interesting thing for you to note is that this is a DX11 game. What you can also note is that I can drive the race with one hand only. And the interesting thing about this game is that actually I can race without my hands at all because they are driving it from backstage," a flustered Eden remarked as he walked away from the wheel. Embarrassing, surely, but not that big of a deal.
True Ivy Bridge DX11 Gameplay (via AnandTech)
Although Intel was caught with its pants down, the company didn't misrepresent the capabilities of its hardware, and that's what's most important in our opinion. The company later explained that the F1 2011 demo was added to its presentation at the last minute and it simply didn't have time to prepare a live showing. Anandtech spoke with Intel during the event and shot genuinely live footage of an Ivy Bridge Ultrabook running F1 2011 in DX11 at 1366x768 with what appears to be medium/lowish settings.
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User Comments: 27
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princeton said:
"AMD fanboy's"? I guess you guys have more money then sense. I mean, if you want to toss together a gaming rig on the cheap and still be able to upgrade it decently cheap... well screw logical reasoning, just look at the market shares. I guess your MUCH smarter than all those "fanboys". =PSeriously... what games are you playing that require hardware that cost that much money? I play new games and all at high settings on a rig around 650$ for the box... why ... what... how much did you spend? Just not worth it if you have other hobbies... See! a good reason that doesn't require fanboy-ism!
(i like to spend money on other things then gaming rigs... like the GF)
AMD being better for your money died with Sandy Bridge. The only time a Phenom II or FX build will beat an equivalently priced Sandy Bridge one is with the lower end PII X4 chips like the 955 BE which win in very multithreaded apps against the dual core + hyperthreading i3-2100/2120. But as for gaming, the i3 wins by a noticeable margin, so perhaps gaming wasn't the best example for you to use as an argument.
Awkwardness? It's flat out lying.And this "1366x768 with what appears to be medium/lowish settings", well wow tough test.
Leave it to Intel to lie through their teeth and misrepresent everything. Scum company.
Well I don't think Intel will care much for the loss of your business. I hope you enjoy your inferior Phenom II or FX based computer.
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Jinxed_07 said:
This is pathetic on almost every level. Added at the last minute? That's a fail on management/planning. Fake "demonstration" shows they think it's acceptable to outright lie to their fans/customers. Not being honest and admitting they didn't have a live demo ready and were actually going to show pre-recorded video shows that they are just plain unprofessional.Also, there is no way that footage was recorded from the Ivy hardware it was supposedly representing because if it was they would have been running both the recording software (Fraps?) and the game itself, which would have butchered performance, so obviously something more powerful than the Ivy Bridge hardware was used when recording that footage.
Now I know there is also a video showing the game on the hardware, but that doesn't clear Intel of the glorious ways in which they screwed up so badly here.
Or Intel could just go with the logical option and "Hi-jack" the video/audio signal and record that directly instead of using Fraps or any other recording program.
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