PC manufacturers were aware of Surface tablet before its unveiling

By on June 19, 2012, 4:30 PM

Microsoft held a “mystery” press event in Los Angeles yesterday where they revealed the Surface tablet running Windows 8. Most in the media anticipated a tablet announcement but now we know that some PC makers had more than just a sneaking suspicion with regards to what Microsoft was going to showcase.

In an interview with The Verge shortly after the event, Steve Ballmer noted that PC makers were made aware of the Surface tablet ahead of the announcement. It’s unclear how long they might have known about the device or what their reaction was but we’ve already seen one manufacturer drop out of the tablet race since the announcement yesterday.

Earlier today LG revealed that they won’t be working on any new tablets moving forward, instead investing their time and effort to better their smartphone offerings. Granted, the LG rep noted that Microsoft’s Surface isn’t competing with anything they are working on at the moment.

Ballmer also said that one of the reasons Microsoft built the Surface was to “prime the pump” for Windows 8’s release later this year, noting that a tablet was an important piece of the overall story of the operating system.

PC manufacturers haven’t said much with regards to the Surface tablet. It’s still early though and it’s possible that others could fold on their tablet ambitions as well but the Surface is more likely to spark competition than destroy it.




User Comments: 11

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MilwaukeeMike said:

Funny.. Google news had a story about how PC manufacturers were NOT aware of the tablet until only a couple days before it came out.

[link]

ikesmasher said:

But, that means they were in fact aware of it before it came out, even if it was only a few days...?

captainawesome captainawesome said:

In other news: Princess Di was alive hours before she died!

Opus Opus said:

In other news: Princess Di was alive hours before she died!

Hilarious

ikesmasher said:

In other news: Princess Di was alive hours before she died!

LOL.

Chazz said:

I think people are trying to make a story out of this. LG was nowhere near commited in delivering a competitive tablet and they're very half ass even with their smartphones.

Guest said:

Micrsoft: Hey, people like our phone interface. Let's just make the next OS/GUI be a one size fits all based off the phone GUI, everyone will love it.

Desktop Users: Why did Microsoft get rid of the standard interface I found useful and replace it with a phone GUI? And what happend to the Start button?

Microsoft: I think we better release a touch device so people can use our next OS, they love it.

LG: No Thanks MS, we make more from phones.

gwailo247, TechSpot Chancellor, said:

I have an LG phone, its not bad, has a really nice display. I don't think they'd make bad tablets.

ASUS, on the other hand, has some issues with their displays. Not sure if they're the only ones, but the backlight bleed through sucks.

Teko03 said:

Micrsoft: Hey, people like our phone interface. Let's just make the next OS/GUI be a one size fits all based off the phone GUI, everyone will love it.

Desktop Users: Why did Microsoft get rid of the standard interface I found useful and replace it with a phone GUI? And what happend to the Start button?

Microsoft: I think we better release a touch device so people can use our next OS, they love it.

LG: No Thanks MS, we make more from phones.

Well that was lame.

Guest said:

I think I've solved how both headlines can be correct - what if there is more than one PC manufacturer? It could happen!

Guest said:

he wanna put a nammer thru da screen innit

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