Nokia discussing WP8 exclusivity agreements with EU carriers

By Lee Kaelin on July 23, 2012, 3:30 PM

Hoping to boost sales and plug its rapidly depleting cash reserves, Nokia may create exclusivity agreements with worldwide partners ahead of the Windows Phone 8 launch later this year, mimicking its US sales model with the Lumia 900 via AT&T.

The Financial Times reports that the struggling phone-maker is in talks with several European networks, including Deutsche Telekom as well as its UK-based venture, Everything Everywhere, and France Telecom. Securing such deals would guarantee Nokia dedicated support for upcoming devices, including additional incentive for partnered carriers to launch marketing campaigns -- not unlike Apple's approach when the iPhone was first introduced.

"Many European operators are already keen to help establish the Windows phone range as a third credible competitor alongside Apple's iPhone and Samsung's Android ranges, whose market dominance allows them to take almost all of the profit from the sale of handsets," the Financial Times said, citing the comments of an unnamed executive working for one of the mobile providers.

A Nokia spokesperson wouldn't comment on speculation, but said the firm has "excellent relationships and a regular dialogue with our operator partners."




User Comments: 10

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Guest said:

How does exclusivity with several carriers work?

If more than one carrier has it, that's not exactly exclusive.

Would/can Nokia afford not to let any carrier that wants it to carry it?

Guest said:

nokia wouldn't be struggling if the lumia was actually an android phone. they should make an android version.

TekGun TekGun said:

They mean that no other brand of Windows phone 8 can be sold by the carrier, so no HTC, Samsung etc.

I will be getting a Win phone 8 and don't mind if its a Nokia, they make great phones.

Archean Archean, TechSpot Paladin, said:

Good call on Nokia's part, if they can replicate AT&T results it should go some way in changing their fortunes. Hopefully, WP8 Lumias will be very competitive and keep the performance advantage over competition.

@Lee

I have no plans to waste any more money on android smartphones, so I'll pass on SGS III, however, if they offer similar hardware with WP8, I may consider buying from Sammy.

Guest said:

first guest: because different carriers cover different areas? derp

Guest said:

If we actually make a distinction between phone and smartphone we realize that Nokia never in it's entire history produced a single iconic or at least good one. Yes, I know all about N series, gaming phones, attempts at MeeGoo, Symbian - played with most of them available. Nokia is known for bulky handsets and choppy interfaces - ~10fps and ugly icons are a sad standard.

If I ever decide to jump to Win8 I will go with HTC - known for great Windows phones since day one.

Leeky Leeky said:

@Archean I only got the SGS3 because it was cheaper than alternatives, and since my Lumia 710 was dead, I needed a decent replacement.

Really missing Windows Phone OS though, but at least the Samsung lasts two days to a single charge, even with my heavy usage. Seem to have to keep clearing the apps to gain back RAM and the phones performance these days though. Its a far cry from WP's "it just works" experience.

I'm in two minds whether to sell it and get a Lumia 900, since WP8 isn't due til much later in the year.

yRaz yRaz said:

@Archean

I'm in two minds whether to sell it and get a Lumia 900, since WP8 isn't due til much later in the year.

It's not that much later. Doesn't WP8 have an October launch? The SGS3 isn't a bad phone to be "stuck with" for 2 1/2 months

Archean Archean, TechSpot Paladin, said:

I'm guessing here, but I think Leeky is not referring to 'SGS III' being a bad phone, the fact is Android just doesn't offer the same fluid UI/smooth experience as WP does. In fact, I'd say its is much inferior to iOS and WP in this respect.

@Leeky

I think yRaz is spot on, you can live with SGS III for few months, as Lumia 900 despite being a very good smartphone, will relinquish its top dog status in WP camp, and then you may think what IF I've waited .......

Leeky Leeky said:

@Archean

Aye, I'm okay with it. Its a fantastic phone, and I'd like to see what Android 4.1 (aka Jelly Bean) does for it but it just seems a bit "clunky" with the UI. It has powerful hardware, and for the most part should fly along nicely, but lately the home screen seems to be "sticking" and sometimes it even goes completely dark for a few seconds when I go to open the menu. I then go and clear the 4-5 apps running, or reboot the phone and its working quickly again.

I'll probably wait until WP8 arrives and then go with the flagship handset -- the SGSIII will still be worth plenty in 3-4 months time.

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