Apple announces major management changes, Scott Forstall out

By on October 30, 2012, 7:30 AM

Apple announced some major executive management changes Monday afternoon that they say will encourage further collaboration between the company’s hardware, software and services teams. Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will take on additional responsibilities while Scott Forstall and John Browett will be leaving Apple.

Specifically, senior vice president of industrial design Jony Ive will additionally be in charge of human interface teams for Cupertino. Ive has been largely responsible for the look and feel of Apple products for more than a decade.

Bob Mansfield, senior vice president of technologies, will reportedly lead a new Technologies group that will combine all of Apple’s wireless and semiconductor teams across the company into one organization. Cupertino points out in their press release that the semiconductor team has ambitious plans for the future – likely no doubt building off the success of the A6 processor in the iPhone 5.

Senior vice president for Internet software and services Eddy Cue will be responsible for overseeing work on Siri and Maps, a spot previously held by Scott Forstall. Cue will be tasked with the continued effort to correct a bevy of errors that plagued the Maps app as well as further preparing Siri for “prime time.” If you recall, Apple still classifies the voice assistant as beta in nature.

Craig Federighi will now lead both iOS and OS X teams. Apple says the move will better bring together the two OS teams to make it easier to deliver user experience innovations across both platforms.

Scott Forstall and John Browett will both part ways with Apple. We are told that Forstall will serve as an advisor to Tim Cook until his departure next year. Browett served as Apple’s senior vice president of retail. That department will now report directly to Tim Cook until a replacement can be found.

User Comments: 7

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mevans336 mevans336 said:

I think Apple has seen how well Microsoft has integrated their mobile and desktop platforms with Windows 8 and is worried. While Apple has iCloud, there is still a clear divide between OSX and iOS.

Guest said:

Wow lol the backlash from spitting out an ipad mini was that bad huh?

MilwaukeeMike said:

Wow lol the backlash from spitting out an ipad mini was that bad huh?

if by mini you mean Maps, then apparently yes.

1 person liked this | captainawesome captainawesome said:

Yeah the CEO is not gonna be a happy chappy when your he has to publicly apologise for the crap Maps app which your (Scott's) department released.

danhodge danhodge said:

As long as Jony Ive stays I'm happy.Say what you want about Apple, he is cool.

VitalyT VitalyT said:

Apple World Domination in three steps:

1. Release Apple Currency with Steve Jobs on one side hugging an iPad and Jony Ive on the other side giving you the look.

2. Have the Apple logo bitten on both sides at last, to symbolize overall progress.

3. Seduce the Muslim great unwashed with iPray carpet to unite the rest of the world.

Guest said:

Didn't Steve Jobs say iOS was actually Mac OS, so why couldn't the two platforms merge with little effort?

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