Facebook and Zynga renegotiate and extend contract through 2015

By on December 13, 2012, 7:30 AM

Facebook and Zynga have extended and renegotiated a contract that was set to expire in early 2013. The two companies were expected to part ways as recently as yesterday but that is no longer the case. The new deal ensures the social network and game developer will remain business partners through at least 2015.

Under the new agreement, Zynga will essentially gain a ton of freedom from the social network. The game developer will not be required to run Facebook ads on its site any longer nor will they have to use Facebook credits in their games. Furthermore, Zynga will be free to develop for any platform they want to. The previous contract said they could only create games for Facebook’s platform.

The downside for Zynga is that they won’t be able to cross promote on Facebook. And by cross promote, they won’t be allowed to run Zynga.com ads inside of Zynga games that are played on the social network. Additionally, the developer can’t use e-mail addresses obtained from Facebook to promote games on their own site.

A statement from Facebook essentially says that Zynga will now be treated like any other developer that they work with. Zynga released a statement of their own on the matter, noting how they were excited to be able to expand in other directions outside of the social network.

As CNET notes, it’s unclear which side made the push for the new arrangement so we’ll leave that up to speculation at this point.




User Comments: 1

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Guest said:

Considering FB cut off & blocked all Zynga game posts from feed upon reset (gmt-7) , think it's a pretty safe assumption which was willing to let the other go. But go where, remains to be seen and is obviously years out.

here's a few "Official" replies regarding above:

Dear Mobster,

We have received reports from players who are unable to see posts on their Timeline or their own posts are not visible on the feeds.

It seems to be an issue with the new Timeline updates.

You can find more information about Timeline setting here

We would like to reassure that we are doing all we can to find a solution to help you out as quickly as possible!

There is no need to submit a ticket to Customer Support for this issue.

Thank you very much for your understanding Mobster.

-xx-xx-

direct CS response reiterates same.

Mafia Wars support:

I understand, we are aware of this FB feeds issue already, unfortunately since we don't support FB we're unable to solve the issue. Although, this is because FB is making some changes to the Timeline, therefore no one will be able to see the feeds until they finish with that. Unfortunately, we don't have control over that, We need your understanding about this.

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