iPhone surpasses 50 percent US market share for the first time

By on December 21, 2012, 10:30 AM

Apple and Google have been battling head-to-head for smartphone supremacy for quite some time now but it looks like Cupertino recently came out on top, at least for the time being. According to a new report from Kantar Worldpanel ComTech, the California-based company is now responsible for 53.3 percent of the US smartphone market.

The smartphone sales tracking firm said strong sales of the new iPhone 5 led to Apple’s most recent success. They looked at 12 weeks’ worth of data ending November 25 to reach their conclusion. For comparison, Apple held 35.8 percent of the smartphone share during the same time last year.

Perhaps more interesting, however, is the fact that Android’s US market share dropped to 49.1 percent. Google’s mobile operating system held 51.8 percent of the US market in 2011.

Kantar global consumer insight director Dominic Sunnebo said Apple reached a major milestone in the US by passing the 50 percent mark for the first time. He expects further gains to be made once December’s data is in thanks to the lucrative holiday buying season.

Things didn’t go so well for Cupertino in Europe where, during the same 12 week period, Samsung dominated the smartphone landscape with a 44.3 percent share. Apple finished second with a not-even-close 25.3 percent share while HTC, Nokia and Sony were left to fight for the third position.

When looking at the complete picture, Android-based handsets held a commanding 61 percent market share across Europe's top countries, an increase of 10 percent over last year.




User Comments: 16

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inventix1136 said:

One of the reason for Apple to be dominating is because people like familiarity and simplicity vs. actual functionality. Once someone gets signed up to the Apple ecosystem, it is like being locked into a debtor's prison of ol' times -- easy to get in, hard to get out...

1 person liked this | Guest said:

Oh c'mon, that's some serious hyperbole. The Iphone is a great smart phone, as are many Android phones. The Iphone is a simpler device that the non-techie can more easily familiarize himself, yet still cutting edge in features and functionality. It is obviously not nearly as customizable an experience. Now then, considering that the vast vast vast majority of the public are not tech savy at all, something we may forget as we gather amongst ourselves, it's no surprise that the Iphone is as popular as it is, and that Apple is richer than many countries.

Guest said:

Kantar Worldpanel ComTech's data is always pro-apple. Likewise, Com Score is pro android and will come up with data that contradict Kantar's. Not sure if it happens everywhere, but most of my coworkers have an iPhone last year and most have jumped ship to Samsung already. It will be over for Apple soon if they don't come up with another hit soon.

3 people like this | Guest said:

So Apple has 53% of the market, and Android has 49%? It must be terrible for Microsoft and RIM, having to share the remaining negative percentage...

Guest said:

Nice catch on the math. Android was actually 41.9% US in the 12 weeks ending 25 Nov 2012.

1 person liked this | Guest said:

Something is wrong here. Apple is responsible for 53.3% of the US smartphone market, and Android's US market share slipped to 49.1%. So together they are responsible for 102.4% of the US market?!?!

cmbjive said:

Has someone noticed that Apple has 53% of the market and Android 49%? Since when did 53% + 49% = 100%?

Either Apple is overstated or Android is understated.

Guest said:

Blame the writer. The according to the source data cited, android share is 41.9% not 49.1%.

Guest said:

41.9% not 49.1%. is just a typo, not the end of the world... boy some people cry at the smallest of things.

NTAPRO NTAPRO said:

Isheep FTW

u jelly?

MilwaukeeMike said:

41.9% not 49.1%. is just a typo, not the end of the world... boy some people cry at the smallest of things.

Well.. it's 12/21, it just might be the end of the world! No one ever said how we would know. Now we know!

1 person liked this | bexwhitt said:

Isheep FTW

u jelly?

no don't like being ripped off that's all. In the UK you pay more money for less if you have an Iphone.

Burty117 Burty117, TechSpot Chancellor, said:

Isheep FTW

u jelly?

no don't like being ripped off that's all. In the UK you pay more money for less if you have an Iphone.

Not true actually, T-Mobile (EE, Orange, Whatever you want to call them) have got a "full monty" contract going, £26 a month for 2 years BUT, has unlimited data, unlimited texts and phone calls to anyone on the same network or 2000 minutes to another network per month, then the iPhone (4s 16GB) is only £70.

Samsung S3's aren't going that cheap yet from what I could find.

avoidz avoidz said:

I don't use Apple products, but they certainly hit the I-spot with that phone. Slick, simple to use. It's what most people want. And Apple are very very good at making people want it.

Having said that, I hope there will always be a choice of brands in the future.

Ranger1st Ranger1st said:

.. and it only took how many law suits, injunctions and stop sales of Samsung products to make it to this point.. Apple; as pathetic as always.

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