Microsoft announces plans to open six new retail stores in 2013

By on December 26, 2012, 12:00 PM

Microsoft is planning to open six new retail stores in 2013 in addition to the 40 or so physical locations already spread across the country. It’s all part of an ongoing plan to transform Microsoft from a software tycoon into a brand that’s recognizable across several markets and to get more in touch with those that are responsible for their success: everyday consumers.

The announcement of the new stores comes just after the always-lucrative holiday buying season which saw Microsoft construct multiple “pop-up” stores across the US in an effort to spread awareness of Windows 8. Here’s a list of where you can expect to see new Microsoft stores in the near future.

The Shops at La Cantera, San Antonio, Texas
Dadeland Mall, Miami, Florida
Beachwood Place, Beachwood, Ohio
Westfield San Francisco Centre, San Francisco
City Creek Center, Salt Lake City
St. Louis Galleria, St. Louis 

That diversification is already well under way and has been for several years with products like the Xbox 360. What started out as a gaming device has since morphed into a full-on entertainment hub for the living room complete with movies, music and television shows.

The company’s Windows Phone initiative is another example that shows Microsoft’s dedication to expanding their reach into new markets. More recently, however, the focus has been on the emerging tablet market where Redmond is hoping to mix things up with their Surface tablet. We’re still waiting on hard numbers to see just how successful Microsoft's tablet has been, however.




User Comments: 3

Got something to say? Post a comment
misor misor said:

So microsoft is now more agressive by opening more retail stores in selected areas but needs to open more.

even apple has a store in a small city near me.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

[link]

We're certain it's a nice town, but at the moment

there are no Microsoft Stores near you.

There is no Microsoft store located in or planned for Mississippi, Louisiana, or Arkansas. Thats OK though as I can see them expanding there greed, across the rest of the continent.

captaincranky captaincranky, TechSpot Addict, said:

Microsoft is planning to open six new retail stores in 2013 in addition to the 40 or so physical locations already spread across the country. It's all part of an ongoing plan to transform Microsoft from a software tycoon into...
I'm hoping for, "into the next Gateway disaster"....

Are they going to paint their stores to look like cattle too? (I hope, I hope, I hope, I hope).

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.