Amazon tops customer satisfaction survey for eighth straight year

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A new report from ForeSee reveals that Amazon is once again the most popular online destination with regards to customer satisfaction. The store that claims to have everything from A to Z is no stranger to being in first place in the online shopping survey as they have earned the honor for eight straight years.

Amazon was awarded a score of 88 out of a possible 100; the same score they earned in 2011. The survey company noted that Amazon has done so well due to their general appeal and the overwhelming variety of products they offer customers. In fact, ForeSee president and CEO Larry Freed said they have been dominate for so long and have such a history of focusing on the customer that it’s hard to imagine anyone else coming close.

That of course isn’t to say that others didn’t fare well in the survey. LLBean.com earned a score of 85, QVC.com and Vitacost both tallied 84 points and Esteelauder.com scored a respectable 83. Other well-known companies that have scored high in previous surveys didn’t rank as well this year, however.

Apple.com dropped four points with an overall satisfaction score of 80, good for their worst showing in four years. Dell also lost four points over last year’s score, coming up with only 77 points for 2012. But it was JCPenny.com that suffered the largest drop with six points, finishing 2012 with a score of 78.

Data in the ForeSee survey was collected from more than 24,000 customer satisfaction surveys taken between Thanksgiving and Christmas and included more than 100 different vendors.

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